TLDR: Wishpond Technologies Ltd. reported a decline in Q2-2025 revenue to $3.71 million, down from $5.83 million in Q2-2024, as the company strategically transitions to an AI-driven enterprise. Despite the overall revenue dip and a negative Adjusted EBITDA of $228,116, its flagship SalesCloser AI product demonstrated significant momentum, achieving approximately $1.55 million in Annual Recurring Revenue (ARR) across 225 customers, a five-fold increase since December 2024, with impressive gross margins of around 85%. The company anticipates a return to revenue growth and positive Adjusted EBITDA in the latter half of 2025, driven by its AI initiatives.
Vancouver, BC – Wishpond Technologies Ltd. (TSXV: WISH) (OTCQX: WPNDF), a provider of AI-enabled marketing-focused online business solutions, has announced its financial results for the second quarter of 2025, ending June 30, 2025. The report highlights a period of strategic transformation for the company, marked by a decline in overall revenue but significant growth in its artificial intelligence offerings.
For Q2-2025, Wishpond recorded quarterly revenue of $3,710,437, a notable decrease from $5,828,709 reported in Q2-2024. This decline is primarily attributed to the company’s strategic shift from selling traditional digital marketing solutions for small and medium-sized businesses to focusing on an AI-enabled marketing and sales platform for all businesses. Gross profit for the quarter stood at $2,527,282, maintaining a gross margin percentage of 68%, consistent with the previous year.
Operationally, Wishpond reported a negative Adjusted EBITDA of $228,116 in Q2-2025, contrasting with a positive Adjusted EBITDA of $541,610 in Q2-2024. This shift was influenced by lower revenues, increased professional fees, and reduced research and development capitalization. However, the company is optimistic about returning to positive Adjusted EBITDA in the second half of 2025, supported by significant cost optimization initiatives and a renewed focus on sustainable long-term growth.
The cornerstone of Wishpond’s new strategic direction is its SalesCloser AI platform, which has emerged as the company’s fastest-growing product. Ali Tajskandar, Wishpond’s Founder and CEO, commented, “Wishpond continues to make meaningful progress in its transformation into an AI-driven company. Our SalesCloser AI platform has emerged as our fastest-growing product and is showing tremendous traction.” SalesCloser AI has achieved approximately $1.55 million in Annual Recurring Revenue (ARR) by August 2025, serving 225 customers. This represents an impressive five-fold increase in its ARR since December 2024. The platform boasts high gross margins of approximately 85%, underscoring the scalability and market demand for AI-driven sales automation. To date, SalesCloser has deployed over 5,600 virtual sales agents, demonstrating its expanding role in reshaping business sales and customer engagement.
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Further solidifying its commitment to AI innovation, Wishpond announced on August 21, 2025, the filing of a non-provisional utility patent application for a ‘Self-Testing in a Virtual AI Representative.’ This marks the company’s fourth patent application, highlighting its dedication to enhancing the reliability of AI interactions within sales and marketing automation.
