TLDR: West Loop Strategy, a cloud analytics consulting firm, has signed a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS). This partnership aims to accelerate the adoption of generative AI and modernize business intelligence platforms, leveraging AWS services like Amazon Q and Amazon QuickSight to deliver scalable, intelligent, and secure AI experiences.
CHICAGO – August 21, 2025 – West Loop Strategy, a Chicago-based consultancy and an Advanced Tier AWS Partner, today announced a significant Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS). This landmark partnership is set to accelerate the adoption of generative artificial intelligence (AI) and drive the modernization of business intelligence (BI) platforms for organizations across various sectors.
The collaboration focuses on empowering businesses to harness the full potential of AWS’s generative AI capabilities, including Amazon Q and Amazon QuickSight. The agreement is designed to help clients transition from legacy BI systems, reduce operational complexities, and unlock scalable insights across the comprehensive suite of AWS services. West Loop Strategy, founded in 2019, brings a proven track record of over 300 successful AI analytics and BI projects, demonstrating deep expertise in migrating and evolving data models and dashboards to AWS-native tools.
Kevin Cummings, co-founder of West Loop Strategy, expressed his enthusiasm for the partnership, stating, “I am excited and proud. This agreement underscores our continued investment and commitment to helping customers simplify and scale analytics and Generative A.I. adoption.” He further emphasized the firm’s unique approach, adding, “Our exceptional team combines cutting-edge Artificial Intelligence with good old-fashioned ‘Natural Intelligence’ to drive successful adoption during this pivotal time in technology innovation.” Cummings also highlighted past successes, noting, “We’ve guided organizations in reducing complexity, consolidating their technology footprint, and unlocking business value through AWS’s Generative A.I. solutions.”
The SCA will see West Loop Strategy and AWS jointly invest in technical enablement and go-to-market strategies centered around key AWS services such as Amazon Q, OpenSearch, Bedrock, and Amazon QuickSight, particularly its generative BI solutions. This strategic alignment is poised to accelerate cloud-native adoption and deliver intelligent, secure AI experiences at scale.
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Through this agreement, organizations will be able to leverage Generative BI capabilities via Amazon QuickSight Q, enabling natural language querying for faster, self-service insights. The partnership will also facilitate BI modernization by streamlining the migration of dashboards and models from older BI tools to Amazon QuickSight. Furthermore, the collaboration will utilize OpenSearch to build scalable and customizable search and analytics solutions that complement existing BI infrastructures. West Loop Strategy has already assisted Fortune 100 financial services companies in modernizing their analytics with Amazon QuickSight’s Generative AI, leading to enhanced user experiences and significant value creation.
