TLDR: Loosid, a prominent clean and sober lifestyle brand, has secured a second round of funding from Amazon Web Services (AWS) to launch its AI-powered Sobriety and Addiction Mentor (SAM™AI) for enterprise organizations. This initiative aims to bring 24/7 empathetic support, predictive relapse prevention, and aggregate pattern analysis directly to workplaces, addressing the significant impact of addiction on productivity and healthcare costs.
MIAMI – November 13, 2025 – Loosid, a recognized leader in the clean and sober lifestyle movement, today announced a significant milestone with the securing of a second round of funding from Amazon Web Services (AWS). This crucial investment is earmarked to facilitate the launch and expansion of its innovative Sobriety and Addiction Mentor (SAM™AI) for enterprise organizations, marking a pivotal shift in workplace wellness.
The funding was secured through a strategic partnership with Innovative Solutions, a Premier Tier AWS Partner renowned for its Generative AI Competency and expertise in delivering advanced cloud services. This collaboration enabled two rounds of AWS funding, empowering Loosid to scale its SAM™AI platform leveraging AWS’s robust infrastructure and support for cutting-edge technologies.
SAM™AI for Enterprise represents a groundbreaking AI-powered solution designed to offer comprehensive sobriety support within the workplace. It is tailored for integration into Employee Assistance Programs (EAPs), treatment centers, and corporate wellness initiatives. The platform provides empathetic 24/7 support, advanced predictive relapse prevention capabilities, and aggregate pattern analysis, all aimed at fostering workforce wellness and enabling early intervention for individuals struggling with addiction.
MJ Gottlieb, co-founder and CEO of Loosid, emphasized the critical need for such a solution, stating, “Addiction remains the number one workplace challenge, contributing to 232 million missed workdays each year, yet it is the one thing that most employees feel unsafe disclosing to their employer.”
He added, “Through our partnership with Innovative Solutions and support from AWS, SAM™AI can now bring meaningful, stigma-free recovery support directly to the workplace.”
The economic impact of addiction on businesses is substantial. The National Council on Alcohol and Drug Dependence estimates that alcohol and drug misuse costs United States businesses over $81 billion annually in lost productivity. Furthermore, employers face a staggering 300 percent increase in medical costs and benefits due to addiction-related issues.
Justin Copie, CEO of Innovative Solutions, highlighted the strategic importance of AWS’s investment: “The decision by AWS to provide funding for the growth of SAM™AI reflects a commitment to supporting technologies that make a meaningful difference in people’s lives.”
He further elaborated, “In combining Loosid’s mission-driven innovation, Innovative Solutions’ cloud expertise, and AWS’s world-class infrastructure, we’re advancing a platform that not only scales globally but also addresses one of the most critical health challenges facing today’s workforce.”
Loosid, recognized by Fast Company in 2020 as one of the world’s most innovative companies, ranking #5 in the Social Media category, has a proven track record in redefining sobriety. With over 400,000 members and 21 million user sessions to date, the Loosid app has provided a safe and supportive community for individuals choosing a sober lifestyle. The company has expanded its offerings across seven verticals, transitioning from a B2C consumer technology to a B2B solution that includes SAM-Sobriety & Addiction Mentor™ for post-care and alumni tracking in treatment centers, and now Loosid for Employers & EAPs.
The enterprise version of SAM™AI is now globally available to companies and organizations of all sizes, offering a data-driven approach to addiction prevention and workforce wellness.
Also Read:
- AWS Unveils New AI Certification and Enhanced Hands-On Learning to Bridge Skills Gap
- Genspark Selects AWS as Preferred Cloud Provider to Advance Agentic AI Development and Global Reach
For inquiries regarding integration into corporate or wellness programs, Loosid can be contacted directly at [email protected].
