TLDR: Genuin, a leader in AI-native generative video infrastructure, has announced the appointment of Chidansh Bhatt as its first Chief AI Officer. Bhatt, formerly a senior AI researcher at IBM’s Thomas J. Watson Research Center, will lead the development and deployment of Genuin Adaptive Intelligence (GenuinAI) to enhance personalized, video-driven consumer experiences and expand the company’s generative video infrastructure.
New York, N.Y. – August 19, 2025 – Genuin, a pioneering company in AI-native generative video experience infrastructure for retail, commerce, and media networks, today officially announced the strategic appointment of Chidansh Bhatt as its inaugural Chief AI Officer. This move signals Genuin’s intensified commitment to advancing its generative AI capabilities and solidifying its position as a key engagement layer for digital channels.
Chidansh Bhatt brings a wealth of expertise to Genuin, joining from IBM’s prestigious Thomas J. Watson Research Center. During his tenure at IBM, Bhatt was instrumental in leading the development of cutting-edge large language models, multi-agent systems, and enterprise AI solutions. Notably, he contributed to building systems like Granite-7b and Retrieval Augmented Generation (RAG) that demonstrated superior performance against models such as GPT-4o and Llama 3.1 in various enterprise applications. His extensive background also includes creating autonomous AI agents for IT remediation, developing AI-driven job matching and resume tools, delivering OOD detection models for global brands, leading safety inspection systems using Spot robots, and designing personalized, multi-agent solutions with technologies like ChatGPT-4 and reinforcement learning.
In his new executive capacity, Bhatt will be at the forefront of Genuin’s efforts to further develop and deploy Genuin Adaptive Intelligence (GenuinAI), the company’s proprietary AI engagement engine. His mandate encompasses the entire AI stack, from intelligent content orchestration and contextual video (re-)generation discovery to the underlying AI infrastructure and scalable monetization strategies. The goal is to deliver automated, highly personalized, and engaging video-driven experiences throughout the consumer and customer journey.
Expressing his enthusiasm for the role, Bhatt stated, “This is an opportunity to build and lead something truly transformative. Genuin sits at the intersection of generative content, intelligent systems, and human connection. We’re not just building tools. We’re building infrastructure that translates innovative & protective AI vision into practical value for brands and creators, while delivering richer, more relevant experiences for consumers. That’s the frontier I want to help shape.”
Bhargav Patel, CEO of Genuin, underscored the significance of Bhatt’s appointment, remarking, “With Chidansh, we’re leveling up. He brings a rare blend of deep technical rigor and applied intelligence. As brands race to reclaim ownership of their consumer relationships in the age of AI giants, Chidansh’s leadership ensures our platform doesn’t just keep pace, but sets the pace. This is the right hire at the right moment.”
Genuin’s platform empowers retailers, commerce media brands, and publishers to embed video-powered communities directly into their digital properties, aiming to boost engagement, increase time on site, and generate new media revenue. GenuinAI, described as a self-improving system, operates with no upfront investment and can be deployed with just five lines of code. It features a dynamic suite of AI agents, including a content strategist, brand memory module, ethical moderator, and yield optimizer, all designed to autonomously plan, build, grow, and monetize brand-owned communities. The company emphasizes that brands retain full ownership and visibility over their content and data, offering a cookieless environment for personalized, context-aware engagement.
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Founded in 2021, Genuin’s mission is to help brands reduce their reliance on third-party platforms by enabling them to reclaim content, relationships, and data, transforming marketing into a profit engine.
