TLDR: Weber Shandwick has launched Weber Advisory across EMEA, a new unit designed to address the evolving needs of corporate leaders in the region. Led by Greg Prager, the initiative leverages AI-powered intelligence and data-driven counsel to enhance crisis support and strategic communications, aiming to bridge a confidence gap among CEOs regarding their communications teams.
Weber Shandwick, a leading global communications agency, has officially launched Weber Advisory across its Europe, Middle East, and Africa (EMEA) operations. This new unit is specifically tailored to meet the complex and dynamic communication challenges faced by corporate leaders in the region, with a strong emphasis on leveraging artificial intelligence (AI) to deliver advanced solutions. Greg Prager has been appointed President of Weber Advisory in EMEA, spearheading this strategic expansion.
The establishment of Weber Advisory comes at a time of significant disruption, where the pace of change necessitates sophisticated corporate and public affairs expertise. Recent research conducted by Weber Shandwick revealed a notable concern: fewer than two out of ten CEOs expressed confidence in their communications teams to effectively deliver value in today’s volatile environment. Weber Advisory aims to bridge this critical gap by offering expert, data-driven counsel designed to create and protect stakeholder value in high-stakes situations.
A core component of Weber Advisory’s offering is its integration of AI-powered intelligence. The unit will utilize world-leading data, insights, and AI capabilities to inform strategic advice, shape perceptions, and manage reputational threats. This includes an AI-powered issues and crisis support solution called Radius, designed to assist corporate leaders in navigating complex communication landscapes.
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Weber Shandwick has been at the forefront of AI innovation within the communications industry. Its European operations have pioneered much of the company’s global AI initiatives, including the development of an advanced, secure AI sandbox now embedded across its worldwide network. AI is deeply infused throughout the agency’s business, from creative development and change management to corporate strategy, risk mitigation, and crisis response. The agency has also introduced “Reputation Intelligence,” a data-driven approach that combines AI and behavioral science to anticipate reputational threats and formulate strategic responses. Furthermore, Weber Shandwick has conducted numerous predictive intelligence and AI workshops and launched “AI GoLabs,” immersive training sessions aimed at building business leaders’ confidence in AI-powered decision-making. The EMEA Weber Advisory team will draw upon the combined expertise across Weber Shandwick’s 19 offices in the region, extending its reach to affiliates in 47 locations.
