TLDR: Meltwater has launched GenAI Lens, a new tool that provides companies with insights into how their brand, competitors, and industry are being discussed across major AI Assistants and Large Language Models (LLMs) such as ChatGPT, Claude, and Gemini. This aims to address the growing challenge for marketing, communications, and PR professionals in monitoring brand perception in the age of generative AI.
SAN FRANCISCO – Meltwater, a global leader in media, social, and consumer intelligence, announced today the release of GenAI Lens, an innovative tool designed to offer businesses unparalleled visibility into their brand’s representation within the rapidly expanding ecosystem of AI Assistants and Large Language Models (LLMs). This includes prominent platforms like ChatGPT, Claude, Gemini, Perplexity, Grok, and Deepseek.
The launch comes as marketing, communications, and PR professionals grapple with an increasing number of channels to manage and monitor. With generative AI becoming a significant force in content creation and news dissemination, there’s a critical need for comprehensive insight into not only what is being said, but also how LLMs are shaping these narratives. A March 2025 report by Gartner projects that by 2026, approximately 30% of brand perception will be influenced by generative AI content, surpassing traditional media sources such as social media, news outlets, and online reviews.
Until now, brands have lacked clear visibility into their representation across GenAI, leading to potential issues like misinformation, outdated content, and missed opportunities to enhance brand presence. Meltwater’s GenAI Lens solution directly addresses this gap by monitoring and analyzing responses from various GenAI tools. It offers transparency into the discussions surrounding brands and the underlying sources of information used by LLMs. Users can track mentions of their brand, products, or competitors across more than 90% of LLMs, providing a 360-degree view of their brand’s portrayal alongside traditional news and social data.
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Key benefits of Meltwater’s GenAI Lens include increased brand visibility in AI environments, allowing companies to understand how their brand is represented through aggregated results across major LLMs. This fills a crucial blind spot as AI becomes a primary information source for consumers and media. Furthermore, the tool facilitates faster detection of reputational risks by identifying early signs of misinformation, negative sentiment, or misleading narratives, enabling teams to respond proactively before issues escalate. Meltwater empowers companies with solutions that span media, social, and consumer intelligence, analyzing approximately 1 billion pieces of content daily to transform them into vital insights that drive competitive advantage. The company serves 27,000 global customers, operates 50 offices across six continents, and employs 2,200 individuals.
