TLDR: Similarweb has launched its GenAI Intelligence Toolkit, an innovative solution designed to track brand visibility and traffic across various AI chatbot platforms. This new offering provides businesses with a comprehensive view of their performance in the evolving generative AI landscape, enabling them to understand how their brand is represented and the value of AI-generated traffic.
TEL AVIV, Israel – Similarweb Ltd. (NYSE: SMWB), a prominent digital data and web analytics company, announced today the release of its GenAI Intelligence Toolkit. This new solution is engineered to provide a full-funnel view of brand performance by measuring where a brand is seen and the amount of traffic it receives from leading AI platforms such as ChatGPT, Gemini, Perplexity, Grok, and CoPilot.
The GenAI Intelligence Toolkit combines AI Brand Visibility and AI Traffic features, offering companies insights into their representation on AI platforms and the tangible value of AI-generated traffic for their digital marketing and sales efforts. As generative AI increasingly influences the digital marketing mix, shifting away from traditional search, marketers and digital leaders are keen to understand when AI chatbots recommend their businesses and the subsequent traffic driven to their websites.
According to Similarweb’s estimates, AI platforms generated over 1.1 billion referral visits in June 2025, marking a substantial year-over-year increase of 357%. The GenAI Intelligence Toolkit differentiates itself by offering both visibility and traffic data for generative AI, providing businesses with a holistic understanding of their performance across AI-powered discovery and search tools.
Key capabilities of the GenAI Intelligence Toolkit include the ability to connect visibility and traffic data, allowing brands to comprehend their performance across AI platforms. It also enables businesses to identify where their brand is (and isn’t) appearing, with AI Brand Visibility showing which topics are most associated with the company and the top-cited sources within AI answers. This feature helps businesses strategically respond if AI platforms are influenced by sources favoring competitors.
While other AI brand visibility tools exist, Similarweb’s toolkit goes further by identifying which AI interactions drive direct traffic to specific pages. Powered by Similarweb’s industry-leading Digital Data, it uniquely allows organizations to measure traffic to their own properties and benchmark against competitor performance, offering a comprehensive perspective on how generative AI is reshaping the digital landscape.
Users of the GenAI Intelligence Toolkit gain insights into the volume of AI-driven traffic to their landing pages and those of their competitors, along with the specific prompts generating this traffic. The “Understand AI traffic” feature emphasizes that conversions, engagement, and revenue occur after the click, arming users with the knowledge needed to optimize content and strategy for the AI channel. Furthermore, the toolkit provides new consumer insights, as detailed AI queries offer deeper understanding into consumer intent, facilitating more precise analysis and targeted engagement compared to traditional search keywords.
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Ben Newman, Insights and Effectiveness Manager at Anything is Possible, commented, “Similarweb’s AI Traffic feature is a game changer, offering valuable insights into how AI chatbots are reshaping brand discovery.”
