TLDR: Sinch has integrated advanced RCS campaign capabilities into its AI-powered Sinch Engage platform, aiming to revolutionize customer engagement through intelligent, personalized, and real-time messaging. This enhancement, which also leverages WhatsApp integration, will be showcased at HubSpot INBOUND’s Partner Day, highlighting Sinch’s commitment to empowering businesses with next-generation communication tools.
ATLANTA and STOCKHOLM – August 28, 2025 – Sinch (Sinch AB (publ)), a global leader in cloud communications, today announced a significant upgrade to its AI-powered Sinch Engage platform with the introduction of advanced Rich Communication Services (RCS) campaign capabilities. This strategic enhancement is set to redefine customer engagement by blending real-time artificial intelligence with rich, interactive messaging experiences.
The new RCS functionalities will be a focal point at HubSpot INBOUND’s Partner Day, scheduled for September 2, 2025, in San Francisco. During this event, Sinch will demonstrate how the platform’s integration of AI and sophisticated messaging can transform the entire customer journey, moving beyond traditional communication methods.
Julia Fraser, Executive Vice President of the Americas at Sinch, emphasized the company’s vision, stating, “The future of customer engagement is not just about sending messages; it’s about starting intelligent, timely, and deeply personal conversations. We’re equipping HubSpot partners to lead this industry shift. By integrating powerful AI with the rich, interactive capabilities of RCS and WhatsApp, Sinch Engage turns every customer touchpoint into a genuine opportunity for connection and growth.”
Key highlights of this announcement include a featured session by Julia Fraser titled “Win More with AI and Next Gen Messaging,” where she will elaborate on how partners can leverage these new technologies for substantial business growth. The next-generation messaging features, particularly RCS, enable businesses to create branded, interactive mobile experiences that far surpass the limitations of standard SMS.
As artificial intelligence continues to elevate customer expectations for immediate and personalized interactions, Sinch Engage positions businesses to remain competitive. The platform, recognized as an Essential App in the HubSpot marketplace and a certified co-innovation partner, underscores Sinch’s ongoing influence in shaping the future of customer engagement within the HubSpot ecosystem. By seamlessly combining AI, rich messaging, and deep HubSpot integration, Sinch Engage empowers growth-focused businesses to foster trusted, personalized communications at scale.
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For further details, interested parties are invited to visit Sinch at HubSpot Inbound in San Francisco or explore their offerings online at www.sinch.com. Media inquiries can be directed to Janet Lennon, Director of Global PR & Communications, at [email protected] or 1.206.914.6175.
