TLDR: Sharjah Coop, a prominent supermarket chain, has been recognized with two prestigious awards at the Middle East Technology Excellence Awards 2025. The company received accolades in the Personalisation – Retail and Big Data – Retail categories for its successful implementation of an AI-powered personalization platform and a robust big data ecosystem, significantly enhancing customer engagement and operational efficiency.
Sharjah Coop has achieved significant recognition at the Middle East Technology Excellence Awards 2025, clinching two major accolades in the Personalisation – Retail and Big Data – Retail categories. The awards, presented by Asian Business Review Magazine, celebrate outstanding contributions to the region’s technological landscape, honoring both homegrown and international firms for their innovations and strategic growth . The awards dinner was held on September 11, 2025, at the Conrad Dubai, UAE .
The supermarket chain was lauded for its comprehensive artificial intelligence (AI)-powered personalization platform, which has revolutionized engagement with its extensive customer base of over 280,000 individuals . This platform integrates more than 2.3 million monthly interactions from various sources, including online, offline, loyalty programs, and marketplace data, into a unified single customer view, boasting an impressive 94% data accuracy .
At the core of this success is a proprietary AI system that employs advanced machine learning algorithms. These algorithms have transformed Sharjah Coop’s customer engagement strategy, driving affinity and RFM (Recency, Frequency, Monetary) segmentation with 88% accuracy and predictive segments with 92% accuracy . The impact on customer retention has been substantial, with a 20% improvement in retention rates and a 33% increase in customer lifetime value .
Furthermore, the platform has enabled personalized communications across eight distinct channels, yielding remarkable results. This includes a 42% email open rate, significantly surpassing the 29% industry average, 96% accuracy in preferred channel selection, and a 288% improvement in engagement through optimal send-time optimization. The intelligent frequency capping feature also contributed to a 15% reduction in unsubscribe rates . The integration of AI-driven content creation in both Arabic and English has further boosted engagement by 15% .
In addition to personalization, Sharjah Coop was recognized in the Big Data – Retail category for developing a powerful ecosystem that combines a multi-tasking operational tool with its AI-powered customer engagement platform. This system integrates data from sales transactions, customer behavior, inventory levels, and supplier databases across various touchpoints, creating a unified big data repository. This provides real-time insights that optimize supply chains, further personalize customer experiences, and support strategic growth initiatives .
Also Read:
- IFS Honored with Global AI in Sustainability Award for Pioneering Optimization Software
- TELUS Honored with OneTrust Innovation Award for Groundbreaking Data Governance and Responsible AI Deployment
The business outcomes for Sharjah Coop have been significant, demonstrating a 15x return on investment in multi-channel campaigns, a 49% rise in e-commerce revenue through connected retail strategies, a 50% reduction in customer acquisition costs, and a 10% to 30% improvement in marketing spend efficiency . These achievements underscore Sharjah Coop’s commitment to leveraging cutting-edge technology to enhance its retail operations and customer experience.
