TLDR: YOOBIC, a global leader in AI-powered retail operations platforms, has acquired Humanitics, an AI-driven retail analytics pioneer. This acquisition, announced on November 13, 2025, enhances YOOBIC’s capabilities in artificial intelligence for frontline retail and coincides with the launch of their new AI assistant, YOOBIC Store Manager Copilot, designed to optimize store performance and employee productivity.
NEW YORK – November 13, 2025 – YOOBIC, the prominent global provider of AI-powered retail operations platforms, today announced a significant strategic move to solidify its leadership in the retail technology sector: the acquisition of Humanitics, an innovative AI SaaS company specializing in AI-driven retail analytics. This acquisition, publicly disclosed via PR Newswire and Morningstar, is set to profoundly enhance YOOBIC’s offerings and reinforce its position as a category leader in leveraging artificial intelligence for frontline retail operations.
The integration of Humanitics’ world-class AI analytics capabilities is expected to accelerate YOOBIC’s product roadmap, delivering more intelligent and action-oriented insights to its extensive client base. Humanitics is renowned for transforming complex retail data into prioritized, actionable strategies that boost store performance and engagement.
Coinciding with the acquisition, YOOBIC also unveiled its groundbreaking AI assistant, the YOOBIC Store Manager Copilot. This innovative tool is designed to empower store managers by interpreting vast amounts of data, prioritizing critical actions, and driving measurable improvements in sales and operational results. The Copilot aims to free store managers from time-consuming administrative tasks, allowing them to focus more on enhancing the customer experience.
Fabrice Haiat, Founder and CEO of YOOBIC, emphasized the transformative role of AI in the retail industry. “AI will define the future of retail,” Haiat stated. “At YOOBIC, our goal is to make AI the store team’s most valuable partner. Every minute a store manager spends buried in spreadsheets is a minute lost from improving the customer experience. With AI, we turn those insights into immediate action.” He further added, “By acquiring Humanitics, we’re adding world-class AI analytics capabilities that accelerate our roadmap and deliver even more intelligent, action-oriented insights for our customers. Gregory Amzel and his team share our vision: that AI should bring humanity back to retail, not take it away.”
YOOBIC’s platform is distinguished as the only retail operations solution built around generative AI, machine learning, and intelligent automation specifically for store teams. It unifies task management, employee communication, and performance analytics, enabling retail brands to operate more efficiently across their stores. The company currently serves over 350 global retail brands, helping them achieve operational excellence, reduce inefficiencies, and boost sales performance.
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This strategic acquisition and product launch are part of a broader period of rapid growth, innovation, and expansion for YOOBIC, which also includes a bold new brand identity and website. The company is backed by prominent investors such as Insight Partners, Felix Capital, and Highland Europe, with offices in major global cities including New York, London, Paris, and Tel Aviv.


