TLDR: Reseda Group, a CUSO of MSU Federal Credit Union, in partnership with Oregon-based Maps Credit Union, has announced the acquisition of Pocketnest, an AI-powered personal finance platform. This strategic move aims to enhance member financial wellness through personalized, AI-driven guidance.
EAST LANSING, Mich. – October 29, 2025 – Reseda Group, a wholly owned credit union service organization (CUSO) of MSU Federal Credit Union (MSUFCU), has partnered with Maps Credit Union, based in Salem, Oregon, to acquire Pocketnest, a leading AI-powered financial wellness platform. This acquisition marks a significant step towards integrating advanced technology to deliver personalized financial guidance to credit union members.
Pocketnest leverages behavioral science and generative artificial intelligence to provide members with holistic financial guidance across ten crucial areas, including budgeting, debt management, estate planning, and tax planning. The platform is designed to offer tailored education and actionable insights, empowering users to actively pursue their long-term financial objectives.
April Clobes, President and CEO of Reseda Group and MSUFCU, emphasized the forward-looking nature of this collaboration. “Together, we’re developing the future of banking, giving members easier access to financial insights and straighter paths to financial freedom — and Pocketnest’s technology is significant to our future innovation,” she stated.
Mark Zook, President and CEO of Maps Credit Union, highlighted the member-centric benefits of the acquisition. “At Maps Credit Union, we’re always looking for innovative ways to enhance the member experience,” said Zook. “Partnering with Reseda Group and Pocketnest allows us to prioritize our members’ financial well-being like never before with an AI-driven platform to help them build a solid financial foundation, equipping them with the knowledge and tools they need to succeed.”
The acquisition signals a shift in the digital banking experience, moving away from a transaction-first approach to one that prioritizes financial wellness. Unlike many platforms that primarily drive members towards product purchases like lines of credit or loans, the Pocketnest-centered model enables financial institutions to help members establish a strong financial foundation before recommending specific transactions.
Jessica Willis, founder and CEO of Pocketnest, expressed enthusiasm for the partnership’s potential impact. “Joining forces with Reseda Group and Maps Credit Union is the best opportunity for hyper personalized AI banking to create meaningful impact in the industry. Together, we’re creating a new way to bank, using AI-driven personalization at scale to make financial wellness accessible and engage the next generation,” Willis commented.
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This collaboration is set to redefine how credit unions support their members’ financial journeys, utilizing cutting-edge AI to foster greater financial literacy and stability.
