TLDR: eClerx, a prominent productized services company, has been recognized as a ‘Notable Provider’ in Forrester’s ‘The Marketing Measurement & Optimization Services Landscape, Q3 2025’ report. This acknowledgment highlights eClerx’s expertise in paid media and ad campaign analysis, significantly bolstered by its award-winning Generative AI platform, GenAI360. The recognition underscores the company’s commitment to delivering data-driven insights and optimizing marketing performance for its diverse global clientele.
NEW YORK – October 8, 2025 – eClerx Services Ltd (ECLERX.NS), a global leader in productized services, has been distinguished as a ‘Notable Provider’ in the recently published ‘The Marketing Measurement & Optimization Services Landscape, Q3 2025’ report by independent research firm Forrester. This significant recognition, announced today, solidifies eClerx’s position as a key player in helping brands navigate the complexities of modern marketing.
The Forrester report, which provides an extensive overview of 16 diverse marketing measurement providers, emphasizes the increasing pressure on marketing teams to demonstrate tangible business value from their campaigns. In this environment, measurement and optimization service providers are crucial for analyzing marketing efforts and delivering actionable insights into return on investment.
eClerx’s inclusion as a ‘Notable Provider’ is attributed to its robust paid media and ad campaign analysis services, as well as the advanced insights generated by its award-winning Generative AI platform, GenAI360. The company serves as a vital consultant across various sectors, including entertainment, leisure and hospitality, High Tech, BFSI (Banking, Financial Services, and Insurance), and retail industries.
Nikesh Prasad, Head of Marketing Services Practice at eClerx, expressed immense pride in this achievement. “We could not be any prouder to be included in Forrester’s latest report on marketing measurement and optimization services,” said Prasad. “At eClerx, we have always committed ourselves to pushing the boundaries of what brands and customers think is possible from marketing through the domain experience of our team and AI solutions. Being recognized by an organization like Forrester reinforces our mission to help clients measure marketing performance with greater accuracy, optimize their marketing budgets more effectively, and unlock data-driven strategies to maximize impact across today’s complex digital channels.”
The report further elaborates that “Marketing measurement and optimization service providers offer brands the insights they need to optimize marketing budgets and maximize business impact from marketing activity.” It advises marketing professionals to utilize the report to understand the value, differences, and options among providers based on size and market focus.
Also Read:
- Generative AI Drives Transformative Automation Across Industries in 2025
- RagMetrics Earns Recognition in IDC MarketScape for Generative AI Evaluation and Monitoring
eClerx, incorporated in 2000 and traded on both the Bombay and National Stock Exchanges of India, provides business process management, automation, and analytics services to numerous Fortune 2000 enterprises. The firm employs over 20,000 people across a vast global footprint, including Australia, Canada, France, Egypt, Switzerland, Germany, India, Italy, Netherlands, Peru, Philippines, Singapore, Thailand, UAE, the UK, and the USA. This recognition underscores eClerx’s continuous innovation and its strategic use of AI to drive measurable results for its clients in an evolving digital landscape.
