TLDR: Indian audio and wearables brand boAt has partnered with Google to introduce the ‘#boAtGeminiChallenge’, a nationwide competition inviting creators and students to develop innovative advertisements using Google’s Gemini AI models. The challenge, running from October 8 to October 14, 2025, features two phases: designing print ads with Gemini 2.5 Flash and creating video ads with Veo 3, offering a total prize pool of ₹10 lakh.
boAt, a prominent Indian brand in audio and wearables, has officially announced its collaboration with Google to launch the ‘#boAtGeminiChallenge’. This initiative is a nationwide creative competition designed to empower creators, students, and young Indians to leverage Google’s advanced artificial intelligence (AI) models within the Gemini app to produce engaging and high-energy advertisements.
The challenge aims to showcase how boAt products have become an integral part of daily Indian life, reflecting the brand’s commitment to cultural relevance and making innovation accessible. This first-of-its-kind campaign is structured into two distinct phases, with submissions accepted from October 8, 2025, until October 14, 2025.
Phase 1, known as the ‘Nano Banana Print Ad Challenge’, tasks participants with designing compelling print advertisements for boAt. Creators will utilize Gemini 2.5 Flash (Nano Banana), Google’s sophisticated AI image editing tool integrated into the Gemini app. This phase encourages participants to creatively blend boAt product images with specific features, such as Active Noise Cancellation (ANC) in headphones, powerful bass in speakers, or fitness tracking capabilities in smartwatches, all while incorporating various lifestyle themes.
Following this, Phase 2, the ‘VEO 3 Video Ad Challenge’, will elevate the competition by inviting creators to produce dynamic video advertisements. This phase will harness Google’s generative video model, Veo 3, also accessible through the Gemini app, to craft short films that seamlessly integrate boAt products into diverse everyday scenarios experienced by young Indians across different settings and geographies.
The #boAtGeminiChallenge offers a substantial total prize pool valued at ₹10 lakh (ten lakh Indian Rupees), with ₹5 lakh allocated to each phase of the competition. In addition to the cash prizes, top entries will be rewarded with exclusive boAt products, complimentary Google Gemini subscriptions, and other exciting incentives. The winners for Phase 1 are scheduled to be announced on October 15, 2025, while the announcement date for Phase 2 winners is yet to be disclosed.
Commenting on this innovative campaign, a boAt spokesperson stated, “Our vision is simple yet bold: to unlock the creative potential of every Indian, across tiers and cultures. Since marketing and advertising today are powerful storytelling mediums, there could be no better opportunity than the #boAtGeminiChallenge to take our collaboration with Google and ad-making to the next level through a smart blend of technology, creativity and innovation.”
Also Read:
- UAE University Students Gain Free Access to Google Gemini Pro in Major AI Initiative
- Generative AI Drives Transformative Automation Across Industries in 2025
This campaign sets a new benchmark for initiatives that celebrate the intersection of technology, culture, and creativity, democratizing innovation in the advertising space.
