TLDR: Global digital performance marketing agency Incubeta has acquired US-based consultancy RocketSource. This strategic move aims to significantly expand Incubeta’s human-centered AI offerings and bolster its capabilities in marketing data, analysis, and activation, providing clients with advanced AI-driven solutions and frameworks.
Global digital performance marketing agency Incubeta has announced the acquisition of US-based consultancy RocketSource, a move designed to substantially strengthen its human-centered AI offerings and enhance its expertise in marketing data, analysis, and activation. The acquisition, which took place on September 9, 2025, will see RocketSource fully integrated into Incubeta’s operations.
Founded in 2016 by Jonathan Greene and Steven Kiger, RocketSource is renowned for its proprietary frameworks that lay the groundwork for AI-driven transformation in marketing. Both co-founders, who attended the University of Utah, will join Incubeta as part of the acquisition, bringing with them a team of skilled consultants and a roster of enterprise clients.
The strategic integration is expected to expand Incubeta’s capacity to deliver measurable, performance-driven marketing results by merging machine and behavioral logic, supported by proven frameworks. Clients of Incubeta will gain access to a new generation of AI-driven solutions and workflows, combining Incubeta’s marketing performance prowess with RocketSource’s behavioral science knowledge and agentic AI-powered marketing solutions.
Furthermore, RocketSource’s consulting capabilities will empower customers to maximize the value of their investments through customized strategies that embed AI across all facets of their marketing operations. This includes access to RocketSource’s proprietary frameworks, notably StoryVesting™, a business transformation methodology focused on aligning customer experiences through storytelling to deliver smarter, human-centered marketing at scale.
Clients are also set to benefit from enterprise-grade data analysis and insights, enabling precise audience identification, activation, and measurement across complex datasets. The offering includes data-as-a-service (DaaS) for full-funnel attribution, marketing ROI analysis, and predictive analytics.
Alex Langshur, CEO Americas at Incubeta, stated, “This acquisition differentiates Incubeta by accelerating our ability to deliver advanced AI solutions at a time when many competitors are still developing their strategies. It significantly enhances our AI maturity, helping marketing leaders harness AI not just to keep pace, but to outperform.”
Incubeta Group CEO Jacques van Niekerk added, “Marketing leaders need to deliver near-term results, whilst pivoting to adaptive, AI-driven automation. This acquisition is a key pillar of our strategy to help our clients outperform, equipping them with AI solutions that break down silos, unlock richer customer insights, and deliver rapid results and set them up for generative growth.”
Jonathan Greene, CEO of RocketSource, commented on the shared vision: “RocketSource and Incubeta share a vision for building human-centered AI, where behavioral science and technical precision come together to drive real marketing performance.”
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Incubeta, a London-based company specializing in digital marketing, boasts over two decades of experience and a global presence with 18 offices. They partner with leading brands such as L’Oreal, ING, M&S, Les Mills, and Beiersdorf. The financial terms of the acquisition were not disclosed.
