TLDR: Whatfix, a leader in Digital Adoption Platforms (DAP), has partnered with Elite Consultancy Services (ECS) to accelerate digital transformation and enhance technology adoption for enterprises in the Kingdom of Saudi Arabia. The collaboration aims to maximize the ROI of digital investments, leveraging Whatfix’s AI-powered platform and ECS’s local expertise.
SAN JOSE, Calif. and RIYADH, Saudi Arabia – October 2, 2025 – Whatfix, a global leader in Digital Adoption Platforms (DAP), and Elite Consultancy Services (ECS), a prominent consultancy and advisory firm in the Kingdom of Saudi Arabia, have officially announced a strategic partnership. This collaboration is set to significantly enhance digital adoption across Saudi Arabian enterprises, enabling them to fully realize the benefits of their digital transformation initiatives.
Whatfix’s innovative platform, powered by its proprietary Gen-AI engine, ScreenSense, is designed to revolutionize how users interact with software applications and AI Agents. The platform offers a comprehensive suite of solutions including a Digital Adoption Platform (DAP), Product Analytics, and Mirror simulation software. These tools are crucial for boosting productivity, ensuring process compliance, improving user experience, and driving positive business outcomes. Whatfix currently serves over 700 enterprises globally, including more than 80 Fortune 500 companies.
The partnership comes at a pivotal time as Middle Eastern enterprises, particularly in Saudi Arabia, are making substantial digital investments, aligning with national initiatives like Saudi Vision 2030. A key component of these transformation programs is the integration of artificial intelligence, which is reshaping business operations and fostering innovation. Whatfix’s AI-first approach directly supports this mandate by ensuring that new technologies are not only implemented but also effectively adopted by users, leading to measurable productivity gains and sustainable digital outcomes.
Through this alliance, ECS will be responsible for delivering Whatfix’s core DAP, Product Analytics, and Mirror simulation solutions to enterprises throughout Saudi Arabia. This will empower organizations to achieve tangible productivity improvements and maximize their return on digital investments.
Khadim Batti, CEO and Co-Founder of Whatfix, emphasized the strategic importance of the partnership, stating, “Partnering with ECS gives us a trusted local ally to deliver real adoption outcomes at scale. Together, we will help Saudi enterprises achieve the full value of their digital initiatives, improving productivity and accelerating transformation with our AI-first solutions.”
Abdulrhman Aldalaan, CEO of ECS, echoed Batti’s sentiments, adding, “By combining our deep local expertise with Whatfix’s powerful solutions, we will help organizations in Saudi Arabia drive higher returns on their technology investments, reduce friction for users, and support the Kingdom’s vision for digital excellence.”
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This collaboration marks a significant milestone in Whatfix’s expansion within the Middle East, reinforcing its commitment to providing Saudi enterprises with advanced digital adoption technology. By integrating its global product leadership with ECS’s established local expertise, Whatfix is strategically positioned to accelerate digital transformation and deliver impactful results for businesses across the Kingdom and beyond.
