TLDR: Uber has acquired Segments.ai, a Belgian startup specializing in multi-sensor data labeling for autonomous vehicles, robotics, and drones. This strategic move aims to significantly enhance Uber’s AI training sector, improve the safety and accuracy of its autonomous systems, and expand its lidar and multi-sensor data annotation capabilities globally. The Segments.ai team, including co-founders Bert De Brabandere and Otto Debals, will integrate into Uber AI Solutions.
Uber Technologies Inc. (NYSE: UBER) announced on October 3, 2025, its acquisition of Segments.ai, a Belgian startup renowned for its expertise in multi-sensor data labeling for advanced autonomous systems. This acquisition underscores Uber’s commitment to accelerating its advancements in artificial intelligence and autonomous vehicle technology.
Segments.ai specializes in providing high-quality data annotation for autonomous vehicles, robotics, and drones, with a particular focus on lidar and multi-sensor data. Their cloud-based platform is designed to streamline the data labeling process, reducing manual errors and boosting the efficiency of AI model training. This capability is crucial for developing robust and reliable self-driving systems.
Uber’s motivation behind this strategic purchase is clear: to strengthen its AI training infrastructure and expand its global data annotation capabilities. “We are continuing to double down on our lidar and multi-sensor data annotation capabilities as we serve customers globally,” an Uber statement highlighted. The integration of Segments.ai’s tools and domain expertise is expected to enhance the safety and accuracy of Uber’s autonomous initiatives, offering improved scalability for its worldwide operations.
Following the acquisition, the entire Segments.ai team, including co-founders Bert De Brabandere and CEO Otto Debals, will join Uber AI Solutions. They will be working under the leadership of Megha Yethadka, General Manager and Head of Uber AI Solutions, within Gus’s Core Services unit. Megha Yethadka previously stated in a June press release, “We’re bringing together Uber’s platform, people and AI systems to help other organizations build smarter AI more quickly,” a sentiment echoed by this acquisition.
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While the financial terms of the acquisition were not disclosed, the market reacted positively to the news. Uber shares surged almost 1% on Thursday following the announcement, reflecting investor confidence in the company’s strategic direction and its continued investment in cutting-edge AI and autonomous driving technologies.
