TLDR: CaratLane, a subsidiary of Titan Company Limited, has partnered with MoEngage to integrate AI-driven personalization and create a seamless customer journey across its retail and digital platforms, aiming to boost retail precision and efficiency.
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CaratLane, India’s largest omnichannel jewellery brand and a key subsidiary of Titan Company Limited, has announced a strategic collaboration with MoEngage, a prominent insights-driven customer engagement platform. This partnership is set to significantly enhance CaratLane’s customer experience by enabling scalable personalization and ensuring a cohesive customer journey across its extensive retail network and digital platforms. The initiative aligns with Titan’s broader strategy to leverage artificial intelligence to improve manufacturing efficiency and achieve greater precision in its retail operations. This move reflects a growing trend in the retail sector, where more than 80% of retailers are planning to increase their investment in AI capabilities in 2025 to adapt to evolving consumer behaviors, upskill employees, and optimize efficiency for shoppers.
