TLDR: Taboola has launched DeeperDive, a generative AI answer engine designed to be embedded directly into publisher websites. This innovation aims to help publishers retain traffic, improve user engagement, and create new monetization opportunities by providing AI-generated answers and related content directly on their sites, countering the impact of external AI search engines.
Taboola, a leading content discovery platform, has unveiled its new ‘DeeperDive’ generative AI engine, marking a significant strategic move to empower publishers in the evolving digital landscape. Launched around June 11-12, 2025, DeeperDive is an industry-first Gen AI answer engine designed to integrate directly into publisher websites, leveraging their proprietary content to deliver rich, contextual answers to user queries.
This initiative comes as publishers face increasing challenges from external Generative AI-powered search engines that often scrape content without permission, leading to reduced traffic and revenue for original content creators. DeeperDive offers a proactive solution, allowing publishers to compete by providing a sophisticated AI-powered experience directly on their own domains.
The engine functions by offering AI-generated answers to user questions, drawing from Taboola’s extensive network of over 9,000 publishing partners and their vast archives of high-quality, real-time content. Unlike traditional GenAI engines that might rely on static training data, DeeperDive leverages Taboola’s ‘Pulse of the Internet,’ which understands what over 600 million daily active users are actively reading and engaging with across various topics, geographies, and moments. This unique capability allows DeeperDive to surface timely, contextual answers and even suggest further questions based on current trends.
Beyond providing direct answers, DeeperDive goes a step further by surfacing additional context and related stories from the same publisher site. This encourages users to explore content more deeply, fostering increased engagement and time spent on the publisher’s platform, rather than being redirected to external search engines.
Prominent publishers, including Gannett’s USA TODAY Network in the U.S. and The Independent in the U.K., have joined Taboola as design partners and are among the first to deploy DeeperDive. This collaboration underscores the industry’s recognition of the need for innovative solutions to maintain traffic and monetize content in the age of AI.
Adam Singolda, CEO and Founder of Taboola, emphasized the broader implications of this launch, stating, ‘Today marks a major step forward for the open web. With DeeperDive, we’re giving publishers the power to join the GenAI revolution on their own terms – creating richer, more trusted experiences for users and unlocking search-like monetization opportunities that were previously out of reach.’ He further added, ‘Over time, this means enabling publishers to own high-intent moments with AI agents across categories like travel, finance, sports, and commerce where users make meaningful decisions on platforms they already trust.’
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Publishers can utilize DeeperDive to deliver a cutting-edge, Gen AI-powered user experience that meets modern audience expectations for intuitive, conversational interfaces and instant, relevant answers. By doing so, they can reinforce their brand as a trusted, forward-thinking destination and secure their position in a rapidly shifting digital landscape.
