TLDR: The India Today Group has partnered with Taboola to launch DeeperDive, a Generative AI answer engine. This marks the first integration of its kind in the Asia-Pacific region, aiming to provide readers with instant, AI-powered answers sourced directly from the publisher’s trusted content, thereby enhancing engagement and unlocking new monetization avenues.
In a significant stride towards the future of digital news consumption, the India Today Group has announced its pioneering partnership with global content discovery platform Taboola. This collaboration introduces DeeperDive, an innovative Generative AI answer engine, making the India Today Group the first publisher in the Asia-Pacific region to integrate such a technology. The initiative, announced on October 11, 2025, is set to revolutionize how readers interact with journalistic content on the open web.
DeeperDive is designed to bring the power of Generative AI search experiences directly onto publisher websites. It leverages years of proprietary, real-time, high-quality editorial content created by the India Today Group’s journalists and editors. This allows readers to ask questions on topics of interest and receive instant, conversational, AI-powered answers directly sourced from trusted journalism, such as comprehensive election coverage or in-depth analysis of major stories. The engine also prompts further questions and suggests related stories, fostering deeper content exploration.
Kalli Purie, Vice Chairperson and Executive Editor-in-Chief of the India Today Group, emphasized the significance of this partnership. “The India Today Group has always been at the forefront of every wave of change in Indian media. For us, pioneering journalism must always be future-ready — not just keeping pace but leading change,” Purie stated. She added, “With AI, we add the power to be faster, more connected, yet firmly rooted in facts. With DeeperDive, we will further strengthen India Today Group’s connection with its readers and unlock new AI frontiers of engagement and monetisation.”
Adam Singolda, CEO and founder of Taboola, highlighted the strategic importance of the collaboration. “India Today Group’s commitment to innovation makes them a perfect partner for DeeperDive,” Singolda commented. “This collaboration enables them to join the Gen AI revolution on their own terms, creating richer, more trusted experiences for users and unlocking new revenue opportunities.”
Also Read:
- Tiger Analytics Forges Multi-Year Generative AI Partnership with AWS
- Clavis Technologies Unveils Advanced AI Publishing Solutions at Frankfurt Book Fair
The DeeperDive engine is poised to boost reader engagement by offering intuitive answers, facilitating deeper content exploration, and creating contextually relevant advertising opportunities. This strategic move empowers publishers like the India Today Group to maintain ownership over AI-driven content discovery and reinforce their brand as a trusted, forward-thinking destination in a rapidly evolving digital landscape. The partnership underscores India Today Group’s continuous commitment to leveraging technology to enhance digital news consumption and strengthen audience engagement.
