TLDR: Process management firm Pipefy and tech giant Oracle have announced an expanded strategic partnership aimed at accelerating the large-scale adoption of generative artificial intelligence across enterprises. This collaboration leverages Oracle’s secure cloud infrastructure with Pipefy’s low-code automation platform to deliver AI-driven solutions, already securing multi-million dollar contracts in the telecommunications and financial sectors. The alliance also includes integrated sales teams and a new go-to-market strategy, aligning with Gartner’s projection of global generative AI spending reaching $14.2 billion in 2025.
San Francisco, CA – July 14, 2025 – Pipefy, a leading low-code automation platform powered by artificial intelligence, has announced a significant expansion of its strategic collaboration with Oracle. This partnership is set to accelerate the widespread adoption of generative AI solutions across various enterprises, marking a pivotal moment in the integration of advanced AI into business operations.
The alliance is designed to combine Oracle’s robust and secure cloud infrastructure with Pipefy’s agile, ready-to-use automation solutions. Pipefy, operating as an Oracle Independent Software Vendor (ISV), will leverage this foundation to offer business applications that seamlessly connect people, data, and decisions through AI agents, particularly crucial for highly regulated industries.
According to the announcement, the collaboration has already yielded substantial results, generating millions of dollars in contracts with major companies within the telecommunications and financial services sectors. This early success underscores the immediate demand and tangible benefits derived from their combined offerings.
André Agra, CFO and VP of Strategic Alliances at Pipefy, highlighted the synergy: “While Oracle provides a secure, scalable cloud infrastructure, Pipefy leverages that foundation to deliver ready-to-use automation solutions—offering business applications that connect people, data, and decisions through AI agents, particularly in highly regulated environments.”
The partnership extends beyond technological integration, encompassing a strategic alignment of business development efforts. The companies have integrated their sales teams and developed a new go-to-market model specifically focused on driving enterprise AI initiatives. Guilherme Cavalcanti, Senior Sales Director at Oracle, emphasized the practical impact: “With our infrastructure, companies like Pipefy are not just implementing AI in the market – they’re driving real business outcomes with speed, scale and security.” He added, “We’re witnessing a paradigm shift: companies want to put AI to work, and we’re making that happen in weeks, not years.”
The timing of this partnership aligns with significant market growth in generative AI. Gartner, Inc. predicts that worldwide end-user spending on generative AI models will total an estimated $14.2 billion in 2025. Furthermore, spending on specialized generative AI models, including domain-specific language models (DSLMs) — which are trained or fine-tuned on industry or business process-specific data — is projected to reach $1.1 billion in 2025. Gartner also forecasts that by 2027, more than half of the generative AI models utilized by enterprises will be domain-specific, a substantial increase from just 1 percent in 2024. Arunasree Cheparthi, senior principal research analyst at Gartner, noted, “Foundation generative AI models (including LLMs) are trained on vast amounts of data and used for many different tasks. They are the first models supporting generative AI and will continue to represent the largest area of spending by organizations in the coming years.”
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This expanded partnership between Pipefy and Oracle is poised to significantly accelerate the practical application of generative AI, enabling businesses to achieve enhanced efficiency, productivity, and data-driven decision-making at an unprecedented pace.
