TLDR: LLYC, a global marketing and corporate affairs consulting firm, and Progreso, a leading Central American cement and construction materials company, have received two prestigious international awards for ‘Clara,’ their innovative AI-powered digital sustainability ambassador. Clara earned first place in the ‘AI Use’ category at the International Sustainability Awards and in the ‘CSR, ESG or DEI Report’ category at the 2025 PR News Impact Communications Awards. This initiative marks a significant milestone as Progreso becomes the first company in Central America to leverage artificial intelligence for communicating its sustainability strategy, demonstrating remarkable engagement results.
MIAMI, August 12, 2025 – LLYC, a prominent global marketing and corporate affairs consulting firm, and Progreso, a leading Central American company specializing in cement and construction materials, have jointly announced their receipt of two significant international recognitions for their collaborative project, ‘Clara.’ Clara is an innovative AI-powered digital sustainability ambassador designed to transform sustainability communication in Central America.
The groundbreaking initiative secured first place in the ‘AI Use’ category at the International Sustainability Awards. Additionally, it triumphed in the ‘CSR, ESG or DEI Report’ category at the 2025 PR News Impact Communications Awards. The project also garnered an Honorable Mention in the Impact Communications Awards’ ‘ESG/Sustainability Campaign’ category and is a finalist for the upcoming PR Daily Social & Digital Media Awards, with winners slated for announcement on September 25 in New York.
Clara represents a pioneering effort in Central America, positioning Progreso as the first company in the region to utilize artificial intelligence to articulate its comprehensive sustainability strategy. This achievement underscores LLYC’s commitment to integrating AI into its marketing and stakeholder engagement services, pushing the boundaries of conventional corporate responsibility communications.
Irati Isturitz, USA Marketing Solutions Director at LLYC, commented on the accolades, stating, “These recognitions are a testament to LLYC’s vision of combining creativity, technology, and deep business understanding to drive tangible impact for our clients. It truly demonstrates the power strategic partnerships have to redefine the possibilities of what corporate communication can look like in today’s world, and we are proud to have worked with Progreso on this innovative project.”
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The impact of Clara’s deployment is evident in its impressive consumption results compared to the previous year’s sustainability report. The project has led to a remarkable 275% increase in event attendance, a 44% rise in active website users, over 6,400 social media interactions, and successfully answered 420 questions, showcasing its effectiveness in engaging stakeholders and disseminating sustainability information.
