TLDR: LG Ad Solutions has launched ‘Agentiv,’ an advanced artificial intelligence (AI) platform designed to significantly enhance operational efficiencies, data collaboration, and advertising workflows across its Connected TV (CTV) ecosystem. The platform integrates over 20 intelligent agents to automate tasks like media planning, creative review, and campaign optimization, aiming to deliver more measurable and data-driven outcomes for advertisers.
LG Ad Solutions, a prominent global provider of Connected TV (CTV) advertising technology, has officially launched ‘Agentiv,’ a groundbreaking artificial intelligence (AI) platform set to transform the ad tech ecosystem. Unveiled around late October 2025, Agentiv is engineered to serve as a unified hub for both internal and external intelligent agents, promising substantial improvements in operational efficiency and data-driven capabilities for LG Ad Solutions and its clientele.
The development of Agentiv is rooted in a strategic focus on building a robust data infrastructure capable of responsibly integrating AI into advertising technology. Dave Rudnick, Chief Technology Officer at LG Ad Solutions, emphasized this foundation, stating, “We’ve focused on building the data infrastructure needed to responsibly integrate AI into our advertising technology. Agentiv provides a unified platform for developing and deploying agents across multiple business functions, helping streamline internal processes and strengthen how we collaborate with clients.”
Agentiv is a cornerstone of LG Ad Solutions’ broader strategy to embed AI tools throughout its ad tech framework. Its primary objectives include enhancing workflow automation, fostering team collaboration, and improving data accessibility. The platform currently boasts more than 20 intelligent agents that support a diverse range of operational workflows. Internally, these applications include a media planning agent that generates feasibility reports based on campaign inputs and a creative review agent designed to streamline the ad approval process.
Looking ahead, LG Ad Solutions plans to roll out Agentiv through a limited beta testing phase with select advertisers. This initial external deployment will feature a data collaboration agent, enabling participating brands to securely and privately combine their proprietary customer data with LG Ad Solutions’ extensive TV viewership insights. This secure and privacy-compliant process is crucial for informing precise audience identification and robust campaign evaluation.
Rudnick further highlighted the industry’s shift towards AI, remarking, “We’re entering an AI-first era in ad tech, and brands can’t afford to sit on the sidelines. Choosing the right partners means looking for those who are investing now, building resilient foundations, and embracing AI to help advertisers navigate what comes next. Agentiv is our commitment to being that partner.”
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Key features of Agentiv include natural language querying of campaign metrics, persona-based permissions for tiered access and data security, and clean-room integration for secure data partnerships. By offering these advanced capabilities, LG Ad Solutions positions Agentiv as a unified foundation for “agentic” ad-tech operations, empowering advertisers to work smarter, deploy campaigns faster, and extract greater value from viewership data within the dynamic CTV landscape. The initiative underscores LG Ad Solutions’ intent to infuse its advertising infrastructure with next-wave AI capabilities, solidifying its role as a vital partner for brands seeking measurable, data-driven CTV outcomes.
