TLDR: Google has launched its first entirely AI-generated advertisement, developed using its Veo 3 platform and other AI tools. The ad features a cartoon-style turkey named Tom using Google’s AI Mode to plan a vacation to avoid Thanksgiving. It began airing on television on October 31, 2025, and will also be shown in movie theaters and on various digital platforms. Google’s Creative Lab developed the concept, and while the ad promotes Google’s AI search features, the company opted not to explicitly label it as AI-generated, aiming for consumer appeal rather than highlighting the technology itself.
Google has officially released its first advertisement created entirely through artificial intelligence, marking a significant step in the integration of generative AI into mainstream marketing. The ad, which debuted on October 31, 2025, was developed using Google’s advanced Veo 3 platform alongside other proprietary AI tools.
The commercial features a charming, cartoon-style turkey named Tom, who ingeniously utilizes Google’s AI Mode to plan a swift getaway from his farm, aiming to escape the traditional Thanksgiving fate. The narrative sees Tom successfully finding a flight to a safe destination with a pool, all thanks to the AI-powered search results on a generic Android phone. This spot is part of Google’s broader ‘Just Ask Google’ campaign, designed to showcase the practical applications of its AI search features.
According to Google, the advertisement began airing on television on its release date and is slated for broader distribution in movie theaters, as well as across social and digital media platforms starting Saturday. A follow-up ad with a Christmas theme is also planned for later release.
Robert Wong, co-founder and Vice President of Google’s in-house marketing group, Creative Lab, provided insights into the company’s approach. He told The Wall Street Journal that the ad’s concept was rooted in seasonal nostalgia and the animated holiday specials that evoke childhood memories. Notably, Google made a deliberate decision not to include a label identifying the ad as AI-generated. Wong explained that while marketers often emphasize AI innovation, consumers generally prioritize the content itself and may not care if AI was involved in its creation. This strategy aims to avoid what Wong referred to as ‘AI slop’ and the ‘uncanny valley’ effect often associated with AI-generated human figures, by opting for a toylike, plush turkey character.
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The development process involved Google Creative Lab conceiving the initial idea before leveraging AI tools like Veo 3 to bring the vision to life. While Google has previously used AI to conceptualize ads featuring people, this marks their first fully AI-generated video ad, specifically avoiding generated humans. This move positions Google in a competitive landscape with other generative AI video tools from companies like OpenAI (Sora), Runway, Meta, and Synthesia, all vying to offer brands and creators advanced video production capabilities. The company clarified that it does not intend to make all its future advertisements with AI, indicating a strategic and selective application of the technology.
