TLDR: Invoca, a leader in revenue execution, has launched its pioneering AI Messaging Agent, a two-way SMS solution designed to instantly engage buyers, qualify leads, and significantly boost conversions. This agent leverages the entire buyer journey, providing 24/7 support and personalized responses by being pre-trained on high-converting customer conversations and understanding digital journey context. It aims to combat high rates of abandoned online transactions and missed calls, offering closed-loop attribution to optimize marketing spend.
SANTA BARBARA, Calif. – November 5, 2025 – Invoca, a prominent force in revenue execution, today announced the launch of its groundbreaking AI Messaging Agent. This innovative solution marks the industry’s first two-way SMS agent powered by the full buyer journey, engineered to transform conversations into tangible customer conversions.
The newly introduced AI Messaging Agent is designed to address critical pain points for brands, including the staggering statistic that up to 85% of online transactions are abandoned and nearly 40% of inbound calls fail to reach a human representative. These missed opportunities result in millions of dollars in lost revenue and wasted marketing expenditure. Invoca’s solution aims to recover these high-intent buyers by providing instant, intelligent engagement around the clock.
According to Gregg Johnson, CEO of Invoca, “In the age of AI, consumers expect every brand to deliver instant, intelligent answers at any point in the buying journey, much like they experience with popular AI platforms like ChatGPT.” He added, “With Invoca’s AI Messaging Agent, brands can deliver that same level of conversational sophistication and immediacy to their consumers on SMS, grounded in first-party data and complete with detailed data to measure revenue and drive profitable growth.”
The agent’s core capabilities include engaging buyers instantly, qualifying leads, and increasing conversion rates by meeting customers where they are – whether through digital ads, a company’s website, or interactive voice response (IVR) systems. It provides expert support for customer questions 24/7, without requiring human assistance.
A key differentiator of Invoca’s AI Messaging Agent is its sophisticated training and attribution model. The AI comes pre-trained on a brand’s highest-converting customer conversations, enabling it to perform effectively from day one, much like a top sales agent. It automatically captures brand voice, common objections, and the factors that drive buyers to convert. Furthermore, the agent is powered by digital journey context, understanding which ads a buyer clicked, products they’ve researched, and their current stage in the buying process. This contextual awareness allows for highly personalized responses.
Crucially, Invoca’s solution offers closed-loop attribution, tying every text exchange, callback, and scheduled appointment back to the originating marketing campaign, ad, and keyword. This provides marketing, e-commerce, and contact center leaders with unparalleled visibility into what truly drives revenue, allowing them to optimize campaigns based on actual conversion outcomes rather than just engagement metrics. This comprehensive data integration is a feature that Invoca claims no other messaging solution currently delivers.
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The Invoca AI Messaging Agent is currently available in beta, with general availability anticipated in February 2026.
