TLDR: Highwire, a strategic marketing communications agency, has launched its proprietary AI Index, a new tool designed to help brands measure and enhance their presence and reputation across leading generative AI platforms like ChatGPT, Gemini, and Claude. The index provides a continuous score, competitive benchmarking, and actionable insights for marketing and communications leaders navigating the evolving AI-driven landscape.
SAN FRANCISCO – Highwire, a prominent strategic marketing communications agency, announced today the launch of its innovative Highwire AI Index, a groundbreaking tool aimed at providing brands with precise and actionable insights into their visibility and reputation across major generative artificial intelligence platforms. The new index, unveiled on November 6, 2025, is designed to empower marketing and communications leaders to effectively understand, benchmark, and improve how their brands are represented within AI-driven environments such as ChatGPT, Gemini, and Claude.
As large language models (LLMs) increasingly influence search behaviors and decision-making processes, the Highwire AI Index offers a crucial solution for companies seeking to maintain control over their brand narrative in this rapidly evolving digital space. The tool generates a single, continuously updated score based on thousands of AI queries, allowing brands to compare their presence and message pull-through against competitors. It also identifies the key sources that AI tools frequently rely upon for information.
Key benefits of the Highwire AI Index include comprehensive benchmarking of brand visibility across ChatGPT, Gemini, and Claude, alongside competitive and topical comparisons. This is achieved through a standardized methodology utilizing consistent prompts. Clients will also receive exportable reports, trend data, and seamless integration with their existing Highwire client dashboards. The index focuses on reputation, relevance, and narrative influence, moving beyond traditional keyword rankings.
Danny Maiello, Managing Director of Corporate Reputation at Highwire, emphasized the strategic importance of the new offering, stating, “Influencing a brand’s visibility in AI isn’t a tech problem, it’s a comms and marketing opportunity. As reputation is increasingly shaped by AI, brands need new tools to lead in a landscape where the old rules no longer apply.”
Highwire’s Head of Strategy, James Holland, highlighted the necessity of developing an in-house solution. “We audited a range of tools promising insight into AI visibility,” Holland noted. “In each case, we found solutions based on limited transparency, flimsy methodology or dated assumptions. So we built our own solution to fit our clients’ needs.” The tool has been successfully piloted with clients across the cybersecurity, healthcare, and B2B technology sectors, yielding clear feedback on enhanced visibility and transparency.
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The Highwire AI Index is now available to all Highwire clients, with its scores deemed essential for 2026 planning. The agency also offers advanced analysis and integrated programs for organizations looking to proactively shape their brand presence in AI-platform-generated search results, ensuring they remain ahead in a complex corporate reputation landscape where trust and perception are increasingly influenced by algorithmic platforms.
