TLDR: Matter Communications is set to host a virtual AI Summit on November 5, 2025, titled ‘How to Be Visible in an AI World.’ The event will gather experts in PR, marketing, SEO, and content to discuss strategies for maintaining brand visibility and authority amidst the rise of AI-powered search and ‘zero-click’ results.
Matter Communications has announced its upcoming virtual AI Summit, ‘How to Be Visible in an AI World,’ scheduled for Wednesday, November 5, 2025, from 1:00 – 2:00 PM ET. The summit aims to address the evolving challenges and opportunities for brands seeking to maintain visibility in an increasingly AI-dominated digital landscape. The event will bring together prominent figures in public relations, marketing, search engine optimization (SEO), and content strategy.
The discussion will delve into critical areas such as optimizing for AI-powered search experiences, adapting to the prevalence of ‘zero-click’ search results, and establishing new rules for digital visibility. According to Mandy Mladenoff, President of Matter, ‘AI is changing both how content is consumed and how it is discovered. It’s increasingly important for organizations to understand how to stand out and be noticed at a time when 80% of consumers rely on ‘zero click’ results from AI-generated search summaries.’
Key topics to be covered during the summit include:
Generative Engine Optimization (GEO) vs. SEO: Exploring the distinctions and synergies between traditional SEO and optimization for generative AI outputs.
Content Structuring for AI: Guidance on how to structure websites and content to be effectively crawled by AI and understood through semantic search.
Building Brand Authority: Strategies for identifying and cultivating brand authority in an AI-driven environment.
AI Use Guidelines: Best practices for creating internal AI use guidelines to mitigate reputational risks.
Influencing Generative AI: Leveraging thought leadership, earned media, and third-party reviews to positively influence generative AI outputs.
The virtual panel will be moderated by Tim Donovan, Founder & Principal of AI consultancy Seek Argus. Esteemed panelists include Nic Azad, Senior Content Lead at Parsec Automation; Loren Guertin, Vice President and AI Council Lead at Matter; Ethan Lyons, Search Marketing Manager at Matter; Shane Carley, Senior Content Writer and Cyber Editorial Lead at Matter; and Wyatt Craig, Director of Strategy, Demand Gen & Social Media at Matter.
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Matter Communications emphasizes the necessity for brands to reinforce their authority through social proof, comprehensive analysis, and earned media. This approach ensures that when AI overviews draw from multiple sources, a brand’s voice is prominently featured. The summit promises to equip marketing and PR leaders with actionable steps to structure content for AI, amplify brand authority, and preserve the authenticity essential for building industry trust and thought leadership.
