TLDR: Godrej Capital has partnered with Salesforce, with implementation support from Deloitte India, to integrate advanced AI-led processes into its lending business. This strategic collaboration aims to significantly enhance digital lending infrastructure, streamline operations, improve customer experience, and bolster risk management across India.
Godrej Capital, the financial services arm of the Godrej Industries Group, has announced a significant collaboration with global AI-driven platform leader Salesforce, supported by Deloitte India as the implementation partner. This partnership is set to revolutionize Godrej Capital’s digital lending operations across India, leveraging artificial intelligence to create a more agile, efficient, and personalized lending ecosystem.
The core of this initiative involves integrating Salesforce’s AI-driven Loan Origination System (LOS) and enhancing Godrej Capital’s existing Customer Relationship Management (CRM) platform. The goal is to modernize the entire lending journey, from initial application to final disbursement, ensuring highly intelligent, seamless, and tailored experiences for both individuals and enterprises.
Manish Shah, Managing Director and Chief Executive Officer of Godrej Capital, emphasized the company’s technology-first approach. “Our continued association with Salesforce, a global leader in AI-driven platforms, complements these efforts, enabling us to deliver even smarter credit experiences, improve operational efficiency, and create new opportunities for personalization and speed,” Shah stated. He further added that this partnership reflects a shared focus on applying technology to solve real-world challenges in financial services and supporting India’s broader economic growth through a more inclusive and agile lending ecosystem. Godrej Capital currently manages an asset book close to 20,000 crores, focusing on small businesses and making home ownership easier.
Arundhati Bhattacharya, President and Chief Executive Officer of Salesforce in South Asia, highlighted the transformative period within the financial services sector. She lauded Godrej Capital as an innovator in adopting technology to enhance lending for both businesses and individual borrowers. The integration is expected to significantly improve turnaround times, drive accuracy, and strengthen credit delivery, while also reducing manual tasks.
Ashwin Ballal, Partner at Deloitte India, expressed enthusiasm for the collaboration, noting, “The integration of Salesforce’s AI-led platforms, combined with Godrej Capital’s digital-first vision, presents a tremendous opportunity to reshape lending experiences in India.” Deloitte’s role will be crucial in building an agile, scalable, and future-ready digital infrastructure that delivers tangible business impact.
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By leveraging Salesforce’s AI-driven insights, Godrej Capital aims to create a more data-driven lending process. This will support smarter cross-selling strategies, sharpen risk management capabilities, and deliver more tailored experiences at scale. Salesforce’s broader commitment to AI is also evident in its ‘Agentforce’ platform, which allows companies to deploy AI agents for various tasks, reflecting a trend towards using AI for improved decision-making and customer service in the financial sector.
