TLDR: PepsiCo is deploying Salesforce’s Agentforce, an AI-powered digital labor platform, to significantly boost operational efficiency, customer support, and marketing strategies. This move positions PepsiCo as one of the first major food and beverage companies to implement autonomous AI agents at scale, aiming to streamline processes, optimize inventory, and deliver more targeted consumer experiences.
PURCHASE, N.Y. & SAN FRANCISCO – PepsiCo, the global food and beverage giant, has announced a significant expansion of its partnership with Salesforce, integrating the latter’s cutting-edge Agentforce digital labor platform. This strategic deployment aims to embed trusted, autonomous AI agents across PepsiCo’s operations, promising a transformative impact on efficiency, customer engagement, and market strategies.
The collaboration, initially announced around June 24, 2025, marks a pivotal step in PepsiCo’s ongoing digital transformation journey. By leveraging Agentforce, PepsiCo intends to enhance key functions, including customer support, operational efficiency, and the effectiveness of its sales teams, allowing them to focus on strategic growth and deeper engagement with retailers.
According to a press release, PepsiCo is among the first major food and beverage companies to deploy Agentforce at such a significant scale. The initiative is designed to streamline Go-to-Market (GTM) and Business-to-Business (B2B) processes, elevating customer service through harmonized data and intelligent AI agents.
Key benefits anticipated from this integration include: unified customer profiles through Salesforce’s Data Cloud, enabling real-time inventory visibility for field service representatives, leading to optimized product stocking and stronger in-store execution. Furthermore, the platform will facilitate faster and more responsive customer service by enabling humans and AI agents to collaborate seamlessly via Service Cloud. For marketing, the collaboration will utilize comprehensive consumer data to provide deeper insights into behaviors and preferences, enabling more targeted, automated marketing campaigns and promotions through Marketing Cloud.
Ramon Laguarta, Chairman and CEO of PepsiCo, emphasized the strategic importance of this move, stating, “AI is reshaping our business in ways that were once unimaginable. This collaboration with Salesforce is another step toward a more connected and adaptive PepsiCo — deploying AI to unlock smarter and faster decision-making, fuel innovation, and power sustainable growth.”
Marc Benioff, Chair and CEO at Salesforce, also commented on the partnership: “We are excited to see PepsiCo, a company whose products are enjoyed over a billion times a day, at the forefront of the digital labor revolution with Agentforce. Ramon Laguarta and his team are reimagining how work gets done by uniting human expertise with the intelligence of our deeply unified platform. This is a powerful testament to how AI agents are delivering real value and fundamentally reshaping customer engagement at global scale.”
Also Read:
- Cantor Fitzgerald Affirms Salesforce Outlook Amidst Expanding AI Agent Capabilities and Strategic Pricing
- Salesforce to Acquire Informatica for $8 Billion to Bolster AI Data Platform
In addition to the broad operational enhancements, PepsiCo is also incorporating a new Trade Promotion Management tool within the Salesforce ecosystem. This tool is expected to boost promotional effectiveness by optimizing spend through improved data analytics, thereby fostering stronger retail relationships. This move follows PepsiCo’s earlier partnership with Amazon Web Services (AWS) in May 2025, aimed at accelerating its enterprise-wide digital transformation and driving faster AI innovation across its supply chain and go-to-market strategies.
