TLDR: Danish AI-driven consumer insights platform GetWhy has successfully secured an additional $20 million in Series A funding, primarily led by existing investor PeakSpan Capital. This new capital injection aims to significantly accelerate the company’s mission to revolutionize the $140 billion market research industry by leveraging generative AI to provide faster, more efficient, and deeply connected consumer insights for global brands.
Copenhagen, Denmark – GetWhy, a pioneering Danish company at the forefront of revolutionizing consumer insights through generative AI, has announced an additional $20 million in funding, bolstering its Series A round. This significant investment is set to propel GetWhy’s efforts to redefine the $140 billion market research industry, establishing a new global enterprise standard for AI-driven insights.
The extended Series A round saw lead participation from existing investor PeakSpan Capital, with continued support from Arbejdernes Landsbank. This fresh capital underscores the rapid evolution of the consumer research field and GetWhy’s strategic position to capitalize on this momentum.
Casper Henningsen, co-founder and CEO of GetWhy, articulated the company’s vision, stating, ‘Traditional market research is broken. It’s slow, it’s expensive, and, most importantly, it’s disconnected from how modern enterprises build products and connect with their customers. This disconnect gives us a unique opportunity to redefine the entire insights industry.’ He added that the increased investment from PeakSpan Capital ‘underscores how rapidly the field of consumer research is evolving and gives GetWhy the fuel to accelerate our mission and cement our leadership position globally. We see a clear opportunity to lead the enterprise market and drive AI-fueled transformation for a vast universe of global brands.’
GetWhy operates at the intersection of AI and market research, leveraging generative AI to extract profound insights from video interviews and streamline complex market studies. This innovative approach allows businesses to gain consumer understanding with unprecedented speed and depth, moving away from the traditional, often cumbersome, methods.
Phil Dur, Co-founder and Managing Partner at PeakSpan Capital, expressed strong confidence in GetWhy’s trajectory. ‘GetWhy is leading this transformation with their cutting-edge technology and an impressive track record of delivering results for customers of all sizes, especially enterprises,’ Dur noted. He further stated, ‘PeakSpan Capital is privileged to be GetWhy’s partner and was energized to expand our investment to enable this world-class team to continue to deliver value for leading brands around the world.’
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The company’s ambition is to solidify its position as the global enterprise standard in AI-driven consumer insights, a rapidly expanding segment poised to generate $140 billion in revenue. This funding will enable GetWhy to further expand its market lead and accelerate its product development and global reach, ensuring it remains at the forefront of the AI-powered market research revolution.
