TLDR: A recent report by Information Services Group (ISG) highlights that Brazilian enterprises are increasingly integrating generative AI (GenAI) into their operations, significantly accelerating digital transformation and cloud migration efforts with the help of AWS and its partners. This trend is leading to comprehensive cloud modernization, data transformation, and skills development to support successful AI adoption.
SÃO PAULO – November 5, 2025 – Enterprises across Brazil are rapidly advancing their digital transformation initiatives by incorporating generative AI (GenAI) into their core processes. This acceleration is largely supported by tools and services from Amazon Web Services (AWS) and its extensive ecosystem partners, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm.
The 2025 ISG Provider Lens® AWS Ecosystem Partners report for Brazil reveals that companies are expanding their utilization of AWS solutions such as Amazon Bedrock, Amazon Q, and Amazon Nova. These tools are being deployed to enhance efficiency, boost productivity, and foster innovation within organizations.
As Brazilian enterprises evolve from traditional cloud migrations to more sophisticated cloud-native modernization strategies, there is a significant investment in data transformation and skills development. This focus is crucial for enabling successful AI adoption, often facilitated by specialized service providers.
Anay Nawathe, ISG cloud delivery lead for the Americas, commented on the trend, stating, “The pace of AI adoption in Brazil shows how enterprises are transforming operations and unlocking new business opportunities.” Nawathe further projected that, “In 2026, organizations will look to move from experimentation to scale as AWS solutions mature and the ecosystem develops deeper local capabilities.”
Comprehensive cloud modernization is emerging as a defining strategic imperative for large Brazilian enterprises. Many companies that previously relied on simple ‘lift-and-shift’ migration approaches are now rebuilding applications using microservices, managed databases, and DevOps practices. This shift aims to achieve higher scalability and improved performance.
The technology sector is at the forefront of this trend, demonstrating successful integration of GenAI into its operations. GenAI tools, such as Amazon Q Developer, are playing a pivotal role by helping teams automate code refactoring and documentation, thereby reducing complexity and significantly accelerating modernization timelines.
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Organizations in finance and other industries are leveraging AWS’ specialized data and analytics services to introduce new digital products more rapidly and enhance operational agility. The report underscores that data modernization is becoming a critical component for successful GenAI deployments across Brazil.
