TLDR: Innovative Solutions, an AWS Premier consulting partner, is experiencing a 40% increase in deal sizes and 50% faster deal closures by integrating generative AI and leveraging AWS’ AI partner programs, including the Migration Acceleration Program (MAP). The company’s proprietary AI platform, DarcyIQ, and its Rapid GenAI Assessment program are key drivers of this success, leading to substantial ROI for clients across various industries.
Innovative Solutions, a West Henrietta, N.Y.-based AWS Premier consulting partner, is reporting remarkable success by integrating generative AI (GenAI) into its offerings and actively participating in AWS’ AI partner programs. The company has observed a substantial 40 percent increase in deal sizes and a 50 percent acceleration in deal closures when GenAI is a component of their solutions. This strategic alignment with AWS and the development of their own AI intellectual property are positioning Innovative Solutions as a leading AI consultancy in the country.
Justin Copie, CEO of Innovative Solutions, emphasized the shift in customer demand, stating, “We’re seeing 40 percent larger deal sizes when GenAI is involved. Customers want production implementations delivering measurable ROI, not AI experiments.” The company’s proprietary AI revenue acceleration platform, DarcyIQ, is playing a pivotal role in this growth. DarcyIQ, built on AWS, is designed to automate deal flow and enhance win rates for B2B service companies. Copie highlighted the effectiveness of this collaboration, noting, “AWS field teams are actively co-selling our solutions with our DarcyIQ platform, leading to pipeline of 4X what it was this time last year.” Innovative Solutions was also among the first AWS partners to achieve the AWS Generative AI Competency, underscoring their expertise in the field.
The success of GenAI integration is evident in various customer use cases. For Brightline, Florida’s high-speed rail service, Innovative Solutions implemented a custom DarcyIQ AI Analytics Platform, powered by Amazon Bedrock, to enable real-time rider behavior analysis and revenue optimization. Copie affirmed the client-centric approach, stating, “Whether optimizing passenger rail operations, automating talent processing or transforming inspection services into predictive analytics platforms—customers want [AI] that delivers ROI.” Another significant project involved building an AI-powered resume processing system for EBSCO, a $3 billion education organization, using AWS Bedrock, capable of scaling to 100,000 to 200,000 users. Additionally, for Advanced Corrosion Technologies, an oil and gas company, Innovative Solutions developed an “AI-powered corrosion analytics platform” to facilitate data-driven integrity management and attract new clients.
Two primary initiatives are fueling Innovative Solutions’ GenAI sales and larger deal acquisitions: their Rapid GenAI Assessment program and AWS’ Migration Acceleration Program (MAP). The MAP program, a highly popular AWS partner initiative, offers significant financial incentives and co-selling opportunities for migrating customer workloads to AWS. Copie elaborated on MAP’s impact: “MAP helps us close deals 50 percent faster because it reduces customer out-of-pocket costs, increases our deal sizes by 40 percent on average, and improves win rates by 15 percent since AWS validation gives customers confidence.” He further explained that “MAP assessments, that are fully subsidized by AWS, serve as perfect entry points leading to larger transformation projects.” Copie views MAP funding as more than just financial aid; it’s “AWS endorsing our approach and creating stickier customer relationships and ultimately better customer engagement and experiences.”
Innovative Solutions’ own Rapid GenAI Assessment program is designed to help businesses formulate a comprehensive strategy for adopting and implementing generative AI technologies, thereby driving the adoption of AWS GenAI solutions like Amazon Q and other AI models. Copie stated, “What’s really working is our Rapid GenAI Assessment program in collaboration with AWS to generate significant AI and ML [machine learning] engagements that lead to these larger transformational projects.” This program assists clients in developing an AI vision, including recommendations on data architecture, model selection, governance policies, and a comprehensive IT roadmap, resulting in a practical and ethical GenAI adoption plan.
Ruba Borno, AWS’ global channel chief, highlighted the broader impact of AI within AWS, noting that the company’s AI business is currently operating on a “multibillion-dollar” annual run rate, with partners being a crucial part of this growth. Borno also mentioned AWS’ new tool, AWS Transform, which facilitates workload migrations to the AWS cloud with “nearly 50 percent faster time frames.” She added that since AWS removed financial caps in MAP in 2024, the number of large migrations has doubled, indicating a greater appetite from customers and partners to undertake extensive on-premises migrations to AWS for GenAI applications.
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Looking ahead, Innovative Solutions plans to make its managed services available as consumable SKUs on the AWS Marketplace, allowing customers to purchase services directly through their existing AWS relationship. Copie concluded, “The bottom line is AWS sees us as a strategic partner for scaling their SMB and startup initiatives, with our customers investing in AI with AWS through meaningful transformations rather than just lift-and-shift migrations.” This signifies a shift towards deeper, more impactful collaborations between Innovative Solutions and AWS, moving beyond simple cloud migrations to comprehensive AI-driven transformations.
