TLDR: DXC Technology has announced the appointment of Anthony Pappas as its new Chief Marketing Officer, effective October 23, 2025. Pappas will lead the global marketing strategy, focusing on demand generation, sales enablement alignment, and amplifying the company’s AI-driven enterprise solutions. This move is part of DXC’s ongoing brand transformation, leveraging Pappas’s extensive experience in global marketing.
ASHBURN, Virginia – October 23, 2025 – DXC Technology (NYSE: DXC), a leading Fortune 500 global technology services provider, today announced the appointment of Anthony Pappas as its new Chief Marketing Officer (CMO). Pappas will report directly to President and CEO Raul Fernandez and is tasked with spearheading the company’s global marketing organization, with a strong emphasis on demand generation and strategic alignment with sales enablement initiatives. A key focus of his role will be to amplify DXC’s narrative around its AI-driven enterprise solutions.
Anthony Pappas brings over three decades of global marketing experience to DXC. Over the past six months, he has already played a pivotal role within the company as Vice President of Business Leadership, contributing significantly to the redefinition of DXC’s brand identity and market positioning for the future. His appointment as CMO marks a strategic move to further solidify DXC’s market presence and accelerate innovation.
Raul Fernandez, President and CEO of DXC Technology, expressed his confidence in Pappas’s capabilities, stating, “Anthony has been instrumental in redefining how DXC shows up in the market. He brings more than 30 years of global marketing experience and a proven ability to build high-performing teams that connect brand storytelling with measurable business outcomes. Under his leadership, DXC is well-positioned to expand its market presence and accelerate innovation in AI-driven enterprise solutions.”
Before joining DXC, Pappas held various board roles and served as a fractional Chief Marketing Officer and Chief Creative Officer, advising numerous clients. Notably, he was the President and Chief Creative Officer of DMI’s Global Brand Marketing and Customer Experience division, where he successfully transformed it into the company’s top-performing profit center. Earlier in his career, Pappas founded Pappas Group, a full-service creative agency, which he built from the ground up and later successfully sold to DMI. Under his leadership, Pappas Group collaborated with prominent brands such as AARP, Discovery Channel, Hilton, Toyota, Under Armour, and Volkswagen.
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Commenting on his new role, Anthony Pappas said, “I am honored to step into the CMO role at such a transformative time for DXC. We are redefining our brand around the power of AI to deliver real business outcomes for our customers. I look forward to further amplifying DXC’s innovation story and helping the world’s leading companies thrive through their partnership with DXC.” His vision for the marketing function includes building a data-driven approach to enhance performance and drive measurable business results, particularly in the rapidly evolving landscape of AI-powered technology services.
