TLDR: Dell Technologies recently honored its top channel partners in Australia and New Zealand at the FY25 Partner Awards. The event underscored the critical role of artificial intelligence and digital transformation in current business strategies, recognizing partners for their contributions across various categories including AI innovation, social impact, and sales excellence. ResetData notably received the FY25 AI Innovation award for both Australia and New Zealand.
Dell Technologies recently hosted its FY25 Partner Awards for Australia and New Zealand, acknowledging the outstanding achievements of its channel partners in driving innovation and digital transformation across the region. The awards ceremony, as reported by ChannelLife Australia on September 3, 2025, placed a significant emphasis on the burgeoning influence of artificial intelligence (AI) in modern business strategies.
The awards spanned numerous categories, celebrating excellence in areas such as top performance, innovation, AI innovation, marketing impact, social impact, growth and customer acquisition, infrastructure and client sales, cloud service provision, and global alliances.
Among the key award recipients, Intuit Technologies was named the FY25 Top Performer for Australia, while Sempre secured the equivalent title for New Zealand. ETHAN was recognized as the FY25 Innovation Champion in Australia, with Cyclone Computer Company Limited earning the same accolade in New Zealand. A highlight of the evening was ResetData, which proudly took home the FY25 AI Innovation award for both Australia and New Zealand. Logicalis was honored with the FY25 Marketing Impact Award, and Dicker Data Australia received the FY25 Social Impact Award, both for Australia and New Zealand.
Further recognition went to Stott Hoare and The Laptop Company for their exceptional performance in growth and customer acquisition in Australia and New Zealand, respectively. Infront Systems was awarded for FY25 Infrastructure Sales Excellence across both countries, and Compnow for Client Sales Excellence. Macquarie Cloud Services was celebrated as the Cloud Service Provider Excellence winner, and DXC Technology as the Global Alliances Top Performer, both for Australia and New Zealand.
Dell Technologies executives, including Shant Soghomonian, Senior Director & General Manager, Partner Ecosystem, ANZ, addressed the attendees, highlighting the substantial growth of AI technologies across all industries. Soghomonian stated, “This year, we have seen major growth of AI technologies across all industries. To generate value and drive business growth, Australian and New Zealand businesses have looked to our trusted partners for guidance while embarking on their AI journey.”
Angela Fox, Senior Vice President and Managing Director for Australia and New Zealand, and John Roese, Global Chief Technology Officer and Chief AI Officer at Dell Technologies, reiterated the company’s unwavering commitment to its partners. They underscored initiatives like ‘Partner First for Storage’ and robust support for AI-driven innovation as crucial elements for fostering collaborative growth within the channel ecosystem.
John Roese further elaborated on the dynamic nature of the AI landscape, advocating for actionable strategies that partners can employ and emphasizing the necessity of re-evaluating existing infrastructure to meet future business and technological demands.
Industry insights were also provided by Adam Etherington, Global Practise Leader for Cybersecurity Research & Advisory at OMDIA. Etherington presented an overview of AI adoption maturity in Australia and New Zealand, discussing associated challenges related to security and privacy, and the opportunities partners are pursuing to accelerate digital transformation for their clients. A panel discussion featuring Angela Fox, John Roese, Peter Marrs (President, Asia Pacific, Japan and Greater China, Dell Technologies), and Adam Etherington delved into the trends, challenges, and opportunities presented by the rapid advancements in AI, both regionally and globally.
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Dell Technologies and its leadership team collectively emphasized the paramount importance of collaboration and sustained partner engagement as the industry continues its shift towards advanced AI, cloud, and infrastructure solutions.


