TLDR: Check Point Software Technologies has announced the appointment of Brett Theiss as its new Chief Marketing Officer (CMO). Theiss, with over two decades of experience in technology and SaaS marketing, will be responsible for accelerating Check Point’s global growth strategy, enhancing brand presence, and driving innovation, particularly as the company navigates the evolving landscape of AI, cloud, and hybrid work cybersecurity challenges.
REDWOOD CITY, Calif. – September 4, 2025 – Check Point Software Technologies Ltd. (NASDAQ: CHKP), a global leader in cybersecurity solutions, today announced the strategic appointment of Brett Theiss as its new Chief Marketing Officer (CMO). This move is set to significantly bolster the company’s global brand and growth strategy, leveraging Theiss’ extensive experience to strengthen market presence and accelerate innovation.
As CMO, Theiss will spearhead Check Point’s worldwide marketing efforts, focusing on shaping the external perception of its cutting-edge security solutions, fueling demand, and positioning the company for its next phase of market leadership. His mandate includes aligning marketing initiatives to drive growth across all markets, particularly in an era defined by the complexities of artificial intelligence (AI), cloud computing, and hybrid work environments.
Nadav Zafrir, CEO at Check Point, expressed strong confidence in the new appointment, stating, “Brett’s track record of building global brands and delivering measurable growth makes him an outstanding addition to our leadership team. As organizations navigate the complexities of AI, cloud, and hybrid work, Brett’s leadership will ensure Check Point’s story is told with clarity, impact, and vision.”
Theiss brings more than two decades of distinguished leadership in technology and Software-as-a-Service (SaaS) marketing. His impressive career includes prior roles as CMO at BeyondTrust and Anaplan, where he was instrumental in leading brand transformations that resulted in significant revenue expansion. He also held senior positions at Xactly, Lumen Technologies, and AT&T, demonstrating a deep expertise in aligning marketing strategies with business outcomes and customer needs. Theiss is widely recognized for his ability to build high-performing teams and drive growth through brand clarity, market differentiation, and profound customer engagement.
Commenting on his new role, Brett Theiss said, “Check Point is at the forefront of protecting enterprises against the most advanced cyber threats, with a powerful story to tell. I am thrilled to join this world-class team to further elevate the brand, deepen customer engagement, and help accelerate the company’s next phase of growth.”
Academically, Theiss holds a Bachelor’s degree in Business Administration from Millsaps College and a Master of Law from Texas A&M University.
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Check Point Software Technologies is renowned for being a pioneer in cybersecurity, safeguarding over 100,000 organizations globally with its Infinity Platform, which includes AI-powered cybersecurity solutions. The appointment of Theiss underscores Check Point’s commitment to reinforcing its leadership in the evolving cybersecurity landscape.
