TLDR: Blue Yonder achieved significant global growth in Q2 2025, marked by 31 new customer acquisitions and an average of five daily customer go-lives. The company bolstered its offerings through two strategic acquisitions, Inmar Post-Purchase Solutions and Pledge Earth Technologies, enhancing reverse logistics and global supply chain sustainability with CO2e emissions reporting. Key advancements in AI-powered transportation management solutions and recognition as an ‘AI Visionary’ underscore its commitment to intelligent supply chain transformation.
Blue Yonder has announced a period of accelerated global growth and significant strategic advancements in the second quarter of 2025, reinforcing its position as a leader in end-to-end digital supply chain transformation. The company’s Q2 highlights reveal robust market momentum, driven by new customer acquisitions, solution enhancements, and a deepened focus on artificial intelligence (AI) and sustainability.
During Q2 2025, Blue Yonder successfully added 31 new customer logos, expanding its global footprint with notable clients such as Coca-Cola FEMSA, CompañÃas CervecerÃas Unidas (CCU), Morrisons, Royal Mail, Sainsbury’s, and The Shoprite Group. This growth was complemented by an impressive operational efficiency, with an average of five customer go-lives per business day in the first half of 2025. The company’s solutions and organizational developments also garnered recognition in 27 technology analyst reports within the quarter, reflecting strong industry engagement and validation.
Strategic acquisitions played a pivotal role in Blue Yonder’s Q2 expansion. The company completed the acquisition of Inmar Post-Purchase Solutions (IPPS), now rebranded as Blue Yonder Reverse Retail Operations LLC. This move is set to enhance reverse logistics capabilities, continuing support for FedEx Easy Returns with package-free and label-free solutions. Furthermore, Blue Yonder acquired Pledge Earth Technologies, integrating a global supply chain sustainability solution into its platform. This addition empowers customers with globally accredited logistics CO2e emissions reporting, enabling them to monitor emissions across their own operations and those of their trading partners and suppliers, thereby supporting environmental compliance efforts.
Innovation in AI-powered solutions remains a cornerstone of Blue Yonder’s strategy. The company introduced significant enhancements to its Transportation Management solutions, transforming operations into a more resilient, efficient, and intelligent component of the supply chain. These advancements leverage the Blue Yonder Network, predictive, generative, and agentic AI, machine learning, and intuitive design, aiming for ‘machine-speed precision’ and cognitive intelligence. Duncan Angove, CEO of Blue Yonder, emphasized this vision, stating, ‘We’re changing the game for supply chain management with our new solutions to help our customers do more, faster and with greater precision.’ The company’s commitment to AI was further recognized with the ‘AI Visionary’ Award in Hakkoda’s Data Innovation Awards.
In terms of leadership and security, Blue Yonder announced the appointment of Dr. Erika Voss as Chief Security Officer. Dr. Voss is tasked with overseeing the company’s comprehensive security strategy, including application security, access control, third-party risk management, and intrusion detection, ensuring compliance with evolving industry standards.
Also Read:
- C.H. Robinson Executives Highlight AI’s Role in Driving Q2 Market Share Growth and Efficiency
- AI-Powered Supply Chains Help Manufacturers Navigate Tariff Volatility
Blue Yonder also released its inaugural ‘Supply Chain Compass’ report, which surveyed nearly 700 global supply chain leaders. The report highlighted key strategic priorities, including implementing new technology (51%), improving efficiency and productivity (40%), and building more resilient supply chains (29%). Andrea Morgan-Vandome, Chief Innovation Officer at Blue Yonder, noted, ‘A consistent theme among surveyed leaders was the adoption of innovative solutions that deliver true end-to-end visibility across the supply network and enable a more connected, intelligence-driven approach to demand and supply planning.’ The report underscored that leaders are increasingly exploring next-generation AI agents to advance sustainability goals and build faster, more efficient supply chains. Saskia van Gendt, Chief Sustainability Officer, added, ‘The intersection of technology and sustainability presents a promising opportunity. Leaders who prioritize sustainability are leveraging advanced technologies such as AI and data connectivity to enhance efficiencies and reduce environmental impact.’ This comprehensive approach positions Blue Yonder at the forefront of digital supply chain transformation, driving both operational excellence and sustainable growth.
