TLDR: Amazon Web Services (AWS) is significantly expanding its generative AI capabilities and market reach through new and deepened strategic collaborations. Key announcements include an expanded multi-year agreement with Infor to accelerate AI adoption across various industries, leveraging Amazon Bedrock and AWS Marketplace, and a partnership with Presidio, recognizing it as a Partner Innovation Alliance (PIA) partner within the AWS Generative AI Innovation Center (GenAIIC). These initiatives aim to provide enterprises with advanced tools for model customization, evaluation, and deployment of generative AI in production environments.
Amazon Web Services (AWS) is making significant strides in enhancing its artificial intelligence (AI) marketing capabilities and accelerating the adoption of generative AI across enterprise and public sectors. This push is underscored by deepened strategic partnerships, notably with Infor and Presidio, announced around July 11, 2025.
Infor Collaboration to Drive Industry-Specific AI Solutions
Infor, a global leader in business cloud software, has announced an expanded Strategic Collaboration Agreement (SCA) with AWS. This multi-year agreement aims to fast-track the adoption of generative AI among their joint customers, building on a decade-long partnership. The collaboration focuses on delivering highly configured, AI-driven solutions tailored for enterprises across diverse sectors, including healthcare, manufacturing, and food & beverage, covering over 2,000 micro-verticals. Infor will integrate cutting-edge generative AI, particularly leveraging AWS technologies like Amazon Bedrock, into its suite of cloud solutions.
The partnership is set to boost co-innovation and co-selling initiatives, with a sharper focus on customer-centric, scalable deployments via AWS Marketplace. Jeanne Newberry, SVP, Ecosystems and Business Development at Infor, emphasized, “Our focus is to provide industry-specific cloud solutions that facilitate seamless digital transformation.” This strategic alignment has already yielded impressive results, with Infor reporting a remarkable 900% increase in AWS Marketplace revenue and over 400% rise in co-sell deals from 2023 to 2024. Chris Grusz, Managing Director of Technology Partnerships at AWS, commented on this growth, stating, “The 900% growth in AWS Marketplace is a clear signal of the demand for Infor’s industry-tuned innovations.” The agreement is designed to enhance Infor’s ability to rapidly deliver secure, scalable, and AI-augmented ERP solutions to a global customer base, empowering businesses with predictive insights, streamlined operations, and smarter decision-making.
Presidio Partnership Advances AI Innovation Through Generative AI Innovation Center
Further solidifying its commitment to AI advancement, AWS has partnered with Presidio, a leading technology services and solutions provider. Presidio has been recognized as a Partner Innovation Alliance (PIA) partner within the AWS Generative AI Innovation Center (GenAIIC). This partnership aims to drive AI adoption across enterprises by combining Presidio’s technical expertise with AWS’s powerful services.
The GenAIIC was established to connect customers with AWS AI/ML scientists and strategy experts, having already assisted thousands of organizations in successfully deploying generative AI. Presidio’s inclusion in this elite group reflects its pioneering work in AI innovation and its exceptional capabilities in applying generative AI to solve complex business challenges, delivering both proof-of-concept and production-ready implementations.
Also Read:
- Infor and AWS Deepen Partnership to Accelerate Generative AI Adoption
- DiUS and AWS Deepen Partnership to Accelerate Generative AI Solutions
Through this collaboration, Presidio will continue to work closely with AWS to co-develop industry-specific solutions, share best practices, and accelerate AI adoption across the enterprise landscape, enabling organizations to unlock new efficiencies, enhance decision-making, and create differentiated customer experiences.
