TLDR: London-based Attio has successfully raised €44 million in Series B funding. This investment, led by GV (Google Ventures) with participation from existing investors, will be used to further develop its AI-native CRM platform, designed to provide a flexible and intelligent system for Go-to-Market builders. The company aims to redefine the CRM landscape by offering a platform that understands customer data and allows for highly customizable go-to-market strategies.
Attio, a British AI-native CRM company, announced today that it has secured €44 million in Series B funding. This significant investment is earmarked to accelerate the development of its pioneering AI CRM, which is engineered to deeply understand customer interactions and empower teams to precisely tailor the system to their specific business requirements. The funding round was spearheaded by GV (Google Ventures), and saw continued support from existing investors including Redpoint Ventures, 01A, Point Nine, and Balderton Capital. This latest round brings Attio’s total funding to date to €99 million.
Nicolas Sharp, CEO and Co-founder of Attio, emphasized the need for innovation in the CRM sector, stating, “CRM is one of the most important categories in B2B, but it’s been stuck in the past.” He further elaborated on the company’s vision: “AI-native CRM needs a completely different foundation – one that allows you to truly understand every customer, take action fast and gives you the freedom to build the exact go-to-market systems you need at scale. That’s what we’re building with Attio, and this funding will allow us to accelerate our vision.”
Founded in 2025, Attio has rapidly expanded its client base, which includes notable AI startups such as Lovable, Granola, Modal, and Replicate. The company is on track to achieve a fourfold increase in its Annual Recurring Revenue (ARR) this year.
Attio contends that while CRM has been a cornerstone of B2B software for decades, its underlying architecture has not evolved sufficiently to keep pace with contemporary business dynamics. This stagnation has led to a fragmented ecosystem where core Go-to-Market (GTM) functionalities are often built outside the primary CRM system, necessitating costly integrations of numerous point solutions. Traditional CRM platforms, designed for manual processes and static workflows, are now facing challenges as AI exposes their limitations. While AI can be layered onto these systems for some automation, it cannot overcome their fundamental architectural constraints.
Conversely, AI is also creating new opportunities, enabling a new generation of go-to-market leaders to develop solutions with unprecedented speed and flexibility, often in days rather than months, without relying on lengthy vendor roadmaps or complex implementation cycles.
Michael McBride, a partner at GV and former CRO of GitLab, will join Attio’s board of directors as part of this funding round. McBride commented on the market shift, stating, “It’s been 25 years since the last major platform shift in CRM, one of the largest software markets. Attio has the AI-native architecture, vision, and rapid customer growth to define the future of CRM and go-to-market software.” He added, “For decades, innovation in go-to-market software was incremental and fragmented across countless point solutions. With the ability to build, automate and extend directly in the platform, Attio is the foundation for go-to-market for the AI era.”
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Attio’s strategy involves doubling down on reaching this new generation of GTM builders, providing them with the autonomy to design and deploy the precise tools they require.
