TLDR: Appier, an AI-native SaaS company, has launched its GenAI for Marketing Asia Pacific roadshow in Hong Kong, showcasing its AdCreative.ai platform. This platform, powered by Generative AI and seven specialized AI Agents, aims to revolutionize creative production and marketing efficiency for Hong Kong brands. The initiative addresses the growing demand for AI adoption in marketing, enabling businesses to scale creativity, reduce costs, and achieve significant ROI.
HONG KONG SAR – September 12, 2025 – Appier (TSE: 4180), a leading AI-native SaaS company, is spearheading a significant transformation in the marketing landscape of Hong Kong. Through its GenAI for Marketing Asia Pacific roadshow, Appier has unveiled how its Generative AI-powered creative platform, AdCreative.ai, is empowering local brands to accelerate into the Agentic AI marketing era, enhancing creativity, reducing operational costs, and driving measurable performance.
The event, which attracted over 100 marketers and advertisers from prominent brands and agencies, highlighted AdCreative.ai’s capabilities in generating commercial videos, images, and interactive ad assets with remarkable speed and scale. A cornerstone of this innovation is the integration of Appier’s seven upgraded AI Agents: Coding Agent, Director Agent, Sales Agent, Campaign Agent, Service Agent, Audience Agent, and Insight Agent. These agents work in synergy to deliver data-driven insights and performance predictions, enabling marketers to achieve scalable, ROI-driven marketing with enhanced speed, intelligence, and efficiency.
Recent industry research underscores the critical momentum behind AI adoption. According to McKinsey, a substantial 78% of companies have already deployed AI in at least one business function, with marketing being among the top areas of application. Furthermore, BCG projects that over 90% of companies in the Asia Pacific region are planning to scale up GenAI over the next two years, recognizing its potential to significantly cut costs and accelerate revenue growth. Hong Kong, as an innovation hub, is positioned as fertile ground for brands to experiment with and scale advanced AI solutions.
Apple Chu, Head of Ad Cloud Sales, Hong Kong, Appier, emphasized the challenges faced by local brands. “Fast-changing consumer markets are placing new demands on Hong Kong brands, particularly in balancing creativity with global expansion,” said Chu. “High-performing creatives are traditionally costly and time-consuming to produce. AdCreative.ai streamlines this process, delivering diverse formats such as product videos, UGC, and playable ads with compliance checks and performance predictions, becoming a true growth engine for brands.”
The impact of AdCreative.ai is already evident through successful implementations with Hong Kong brands. Future Salad, a local food tech company, utilized AdCreative.ai to produce video advertisements, achieving an 82% increase in click-through rate (CTR), a 35% reduction in cost-per-click (CPC), a 71% improvement in conversion rate (CVR), and a remarkable 143% boost in return on ad spend (ROAS). Similarly, The Korner, a local footwear brand, reduced video production time from weeks to mere hours, resulting in over 100% increase in video views compared to other concurrent campaigns. Lukfook Jewellery also leveraged AdCreative.ai to overcome the complexities and high costs of traditional video production, accelerating their marketing processes and fostering an AI-collaborative e-commerce model.
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Appier’s commitment to empowering businesses extends beyond AdCreative.ai. The company offers a comprehensive AI product suite, including Ad Cloud, Personalization Cloud, and Data Cloud. These platforms provide Autonomous, Adaptive, and Agentic AI solutions that span the entire customer journey, from audience insights and omnichannel marketing to creative generation. Appier’s overarching vision, ‘Making AI Easy by Making Software Intelligent,’ aims to help businesses translate AI capabilities into tangible ROI, ensuring Hong Kong enterprises remain agile and competitive in the evolving Agentic AI era.
