TLDR: Amplitude has launched ‘AI Visibility,’ a new capability designed to help marketers track, understand, and improve their brand’s presence in AI-driven search results. This tool provides insights into how brands appear across major AI platforms like ChatGPT and Claude, assesses competitor recommendations, and links AI-generated visits to actual customer conversions, addressing the critical challenge of brand discovery in the era of AI assistants.
San Francisco, CA – October 30, 2025 – Amplitude, Inc. (Nasdaq: AMPL), a leading digital analytics platform, today announced the release of ‘AI Visibility,’ a groundbreaking capability aimed at empowering marketers to navigate and succeed in the rapidly evolving landscape of AI-powered search. This new offering provides unprecedented insights into how brands are represented within AI search results and offers actionable recommendations for improvement.
The launch comes as consumer behavior increasingly shifts from traditional search engines to AI assistants such as ChatGPT, Claude, and Google AI Overview for product and service recommendations. These AI tools typically surface only a select few products in response to user queries, making brand visibility within these responses paramount for customer acquisition and retention. If a brand is not recommended, it risks becoming invisible to high-intent customers who might otherwise turn to competitors.
Amplitude’s AI Visibility directly addresses this challenge by allowing marketing teams to:
Track Brand Presence: Determine where their brand appears across leading AI platforms.
Assess Competitor Recommendations: Understand which competitors are being suggested instead.
Connect to Business Outcomes: See whether AI-powered visits translate into meaningful customer conversions, retention, or revenue, directly within Amplitude’s analytics platform.
“AI search is the new front page of the internet, and most brands don’t even know if they’re showing up,” stated Tifenn Dano Kwan, Chief Marketing Officer at Amplitude. “AI Visibility gives companies a radar for this new reality. We not only make them aware, we also help them to take action to improve right away.”
Key features of Amplitude’s AI Visibility include:
Visibility Score: A quantifiable metric indicating how often a brand appears in AI responses across major Large Language Models (LLMs) and hundreds of prompts.
Traffic & ROI Tracking: The ability to connect AI mentions to actual user behavior and conversion outcomes, providing a comprehensive view of the return on investment from AI search presence.
Also Read:
- Padilla Unveils GEO 3D Service to Enhance Brand Visibility and Accuracy in Generative AI Search
- BrowserStack Unveils AI-Powered Agent to Revolutionize Accessibility Testing with Human-Like Precision
Unlike niche SEO tools, Amplitude’s integrated approach ensures that insights from AI visibility are directly linked to a company’s actual behavioral data, allowing for more precise and impactful strategic adjustments. The feature is being rolled out at no additional cost for all existing Amplitude customers and is included with every plan. A free, limited version is also available for non-Amplitude customers, allowing companies to receive personalized insights into their brand’s presence in AI search queries by entering their details on a dedicated landing page.
