TLDR: Padilla, a leading integrated public relations and marketing firm, has launched Padilla GEO 3D, a new service designed to optimize how brands appear in generative AI search results. This three-pronged Generative Engine Optimization (GEO) approach focuses on strategic public relations, content creation, and spokesperson utilization to ensure accuracy and authority in AI-generated responses.
MINNEAPOLIS – Padilla, a prominent integrated public relations and marketing firm, announced today the launch of its innovative new service, Padilla GEO 3D. This offering is specifically engineered to address the evolving landscape of search, aiming to significantly improve how brands and organizations are represented in generative AI (GenAI) search results.
The firm’s new Generative Engine Optimization (GEO) approach is built on three core dimensions: Prioritization, Content Creation, and Optimized Use of Spokespeople. This strategy acknowledges that traditional search engine optimization (SEO) and search engine marketing (SEM) methods are often insufficient for the nuances of GenAI platforms.
According to Matt Kucharski, president at Padilla, “A significant portion of search is now being done using large language models, and the techniques used for search engine marketing and search engine optimization are inadequate in a GenAI world. Padilla GEO 3D helps brands show up – and show up accurately – in this new environment.”
The GEO 3D framework encompasses a comprehensive strategy:
Discover: The service begins with an audit of a brand’s current presence on various AI platforms for key queries, alongside benchmarking against competitors to identify opportunities and gaps.
Develop: Padilla then provides AI-centric content recommendations. This includes guidance on crucial elements such as citations, schema markup, and maintaining consistent messaging across all brand communications, which are vital for AI systems to accurately interpret and present information.
Deliver: The final stage involves the creation of optimized content and securing citations in high-authority outlets and communities. This ensures that the information AI models draw upon is credible and reinforces brand relevance.
The three-dimensional approach further details how Padilla GEO 3D operates:
1. Prioritize Authoritative Sites: Recognizing that AI tools heavily rely on trusted sources, Padilla’s digital strategy, media relations, and paid media teams will strategically target national and local media, trade publications, social media, wikis, and forums. By focusing on these high-authority platforms, the service aims to influence the foundational data AI models use.
2. Craft Clear Communications: The service emphasizes the importance of delivering clear and consistent messages through earned media coverage. AI systems are designed to recognize repetitive and coherent information, which then contributes to more accurate and favorable AI-generated responses.
3. Optimized Use of Spokespeople: Padilla will also guide brands on leveraging their executives and subject matter experts effectively. By positioning these spokespeople as authoritative voices, their contributions can significantly influence the quality and accuracy of AI-generated information pertaining to the brand.
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Padilla GEO 3D was developed drawing upon the firm’s extensive experience in media relations, paid media, executive coaching, and crisis management, positioning it as a timely solution for brands navigating the complexities of the generative AI era.
