TLDR: Accenture (NYSE: ACN) has acquired Superdigital, a U.S.-based social and influencer marketing agency, to significantly strengthen Accenture Song’s capabilities in end-to-end social marketing. The acquisition, announced on August 19, 2025, aims to enhance client offerings in audience and community strategy, content creation, commerce, and measurement, particularly in a landscape reshaped by artificial intelligence.
NEW YORK, August 19, 2025 – Accenture (NYSE: ACN) today announced its strategic acquisition of Superdigital, a prominent U.S.-based social and influencer marketing agency. This move is set to bolster Accenture Song, the company’s marketing and customer experience division, by integrating Superdigital’s award-winning expertise into its existing client offerings.
Founded in 2013, Superdigital has established itself as a leader in highly effective social strategies, community building, and content production, with a particular focus on short-form video and platform-native creative. The agency’s team of over 40 employees, comprising creators, strategists, and skilled managers, are renowned for their social fluency, rapid ideation, and agile creative production, consistently staying attuned to cultural trends. Superdigital serves a diverse portfolio of big-name brand clients across technology, consumer goods and services, gaming, and entertainment sectors.
This acquisition is designed to enhance Accenture Song’s capabilities in delivering end-to-end social marketing solutions, spanning from audience and community strategy to content development, commerce integration, and performance measurement. The goal is to provide clients with greater relevance and drive growth in an increasingly dynamic marketing landscape.
Sean Lackey, Accenture Song’s Marketing practice lead for the Americas, commented on the significance of the acquisition, stating, ‘Marketing as we know it is evolving at an explosive pace, reshaped by AI and redefined by rising consumer expectations. For many of our clients, social media is where their audiences see them first. Leading with social is essential to building connections, experiences and driving demand.’ He added that Superdigital brings ‘added strength in areas where our clients are seeking an advantage—at the intersection of creativity, data, and technology—and complements our vision for marketing reinvention.’
Biz Hennigan, General Manager of Superdigital, expressed enthusiasm for the future, remarking that the acquisition represents ‘an exciting new chapter for Superdigital, where our trailblazing spirit and unconventional approach will be supercharged by world-class technology and creativity at scale.’
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The financial terms of the transaction were not disclosed. This acquisition marks the latest in a series of strategic moves for Accenture Song, aligning with its global strategy to help clients innovate, grow, and maintain relevance. It follows other notable acquisitions by Accenture Song, including Unlimited, Work & Co, and SOKO. Notably, this is Accenture’s second acquisition this week, following the acquisition of California-based The Highlands Consulting Group.
