TLDR: USA Today has launched “DeeperDive,” a new generative AI-powered chatbot, replacing its traditional search function. Developed by Taboola using fine-tuned open-source models, the chatbot aims to provide readers with instant answers and relevant content from across the USA Today network.
USA Today has officially entered its “Gen AI Era” with the introduction of “DeeperDive,” an innovative chatbot designed to transform how readers interact with news content. Launched on September 15, 2025, this new tool replaces the conventional search box on the USA Today platform, offering a more interactive and intelligent way for users to access information.
“DeeperDive” is engineered to automatically suggest questions that readers might want to ask, moving beyond simple keyword searches. Upon receiving a query, the chatbot generates a concise answer, complemented by links to relevant stories sourced from the extensive USA Today network. This functionality is intended to provide immediate value and guide readers to deeper journalistic exploration.
The development of “DeeperDive” was undertaken by the advertising technology company Taboola. The chatbot’s underlying technology leverages several open-source models that have been fine-tuned to meet USA Today’s specific requirements for content delivery and user engagement. This strategic move is seen as an effort by USA Today to proactively engage with the evolving artificial intelligence landscape and “beat the AI industry at its own game,” according to reports.
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This initiative highlights a growing trend in the media industry to integrate AI for personalized content delivery and improved reader experience, positioning USA Today at the forefront of AI adoption in journalism.
