TLDR: Deloitte Digital’s innovative generative AI tool, Orb Foundry, has been recognized at Fast Company’s 2025 Innovation by Design Awards for its groundbreaking ability to transform global branding strategies. The tool significantly enhances brand consistency and accelerates the creation of visual assets across diverse markets.
Deloitte Digital is making waves in the branding world with its generative AI-powered tool, Orb Foundry, which has been named a winner in Fast Company’s prestigious 2025 Innovation by Design Awards. This recognition highlights the tool’s potential to fundamentally reshape how large organizations manage and scale their brand identities globally.
The Orb Foundry addresses two of the most significant challenges faced by corporations, particularly conglomerates: maintaining visual consistency across a multitude of sub-brands, teams, and external graphics, and executing these tasks with speed and efficiency. Traditionally, ensuring brand adherence across numerous international markets could be a protracted and complex process, often taking months for a single visual asset.
Deloitte Digital’s solution leverages generative AI to allow teams across more than 30 international markets to produce fully rendered, brand-compliant 3D visuals in a mere 60 to 90 seconds. This represents a dramatic reduction from the previous timeline, which could extend up to two months for similar tasks. The tool’s genesis can be traced back to the 2023 Cannes Lions Festival of Creativity, where it was first conceived to generate 3D orb graphics inspired by Deloitte’s distinctive green dot wordmark.
Tracey Smith, Deloitte Digital US head of design, emphasized the strategic intent behind the innovation, stating, “We created the Orb Foundry to prove the transformative power of GenAI when applied to a real business challenge and put our own brand at the center of that use case.” The firm discovered that beyond its initial purpose, the Orb Foundry offers multifaceted benefits, including reduced production time, enhanced risk compliance, and the empowerment of even design-challenged teams to rapidly create personalized Deloitte assets on a global scale.
Also Read:
- Fast Company Unveils Top AI Designs of 2025 Innovation by Design Awards
- Wix Fortifies Market Leadership with Extensive AI Innovations and Strong Financial Performance
Internally, Deloitte Digital’s teams are actively utilizing the Orb Foundry for a wide array of applications, from crafting personalized marketing assets and event materials to developing client presentations. Smith noted that this is merely the beginning, adding, “We’re now in phase-two of advancing its capabilities so that the Foundry not only evolves with our brand but continues to redefine what’s possible for creativity and GenAI.” This ongoing development underscores Deloitte Digital’s commitment to pushing the boundaries of AI in creative and branding contexts, promising a future where brand consistency and personalized content creation can coexist at an unprecedented scale.
