TLDR: Bharati College, in collaboration with RK Films & Media Academy, has introduced a new short-term course in Digital and Social Media Marketing with a strong emphasis on Generative Artificial Intelligence (GenAI). This program aims to equip students with practical skills in digital strategy, AI-powered content creation, and analytics, preparing them for the evolving AI-driven marketing landscape. The course is open to individuals with a minimum 10th-grade pass and offers both online and offline weekend classes.
New Delhi: Bharati College, a constituent college of Delhi University, in partnership with RK Films & Media Academy (RKFMA), has unveiled an innovative short-term course: ‘Digital and Social Media Marketing with GenAI (Generative Artificial Intelligence)’. This initiative is designed to set a new standard in education by providing learners with essential skills for the rapidly transforming digital marketing sector, heavily influenced by artificial intelligence.
The program focuses on practical applications, covering areas such as digital strategy, social media growth, content creation utilizing AI tools, campaign planning, influencer marketing, and comprehensive analytics. According to Deepak Bansal, Director of RKFMA, the goal is to ’empower young minds and professionals with not only traditional digital marketing knowledge but also with emerging AI-based techniques that are transforming the global marketing landscape.’
The course is jointly certified by Bharati College and RKFMA, making it suitable for a diverse audience including freshers, graduates, job seekers, entrepreneurs, and professionals seeking to upskill in digital domains. It offers flexible learning options with separate batches for offline (on-campus) and online (live virtual) weekend classes, ensuring accessibility for students nationwide. A key highlight of the program is its strong emphasis on hands-on training and industry-relevant modules that integrate GenAI tools and platforms, aiming to make students ‘job-ready and future-proof in the AI-driven marketing space.’
Admissions are open to all candidates, both male and female, who have completed at least Class 10. Students currently pursuing graduation or post-graduation from other institutions are also eligible to apply. Interested individuals can submit their applications and pay the course fee online via Bharati College’s official website. For further inquiries, prospective students can contact the college at +91-9310047775 or +91-9312237583.
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The curriculum is comprehensive, featuring modules such as ‘Generative AI for Content Creation,’ which includes prompt engineering basics and the use of tools like ChatGPT, Jasper, and Copy.ai for various marketing assets. Other modules delve into ‘AI-Powered Personalization and Automation,’ covering predictive analytics, chatbots, and dynamic content. The course culminates in a ‘Capstone Project & Assessment,’ where students design and implement a 360° AI-enabled digital marketing strategy, incorporating website planning, SEO, social media content, paid ad creatives, email campaigns, and KPI dashboards, all with the extensive use of GenAI tools.
