TLDR: EnterpriseDB (EDB) is featuring its EDB Postgres® AI platform at the Goodwood Festival of Speed, emphasizing data sovereignty for the automotive sector’s AI-driven transformation. The company highlighted new research indicating that only 13% of automotive organizations are maximizing their AI investments, achieving five times higher ROI by prioritizing data control.
LONDON – EnterpriseDB (“EDB”) has returned to the Goodwood Festival of Speed to demonstrate how its Sovereign AI and Data Platform is enabling the future of intelligent mobility. The company is showcasing how automotive leaders are leveraging real-time, agentic, and generative AI data systems to navigate the industry’s rapid, data-driven transformation.
A central theme of EDB’s presence is the concept of ‘sovereign AI,’ which ensures that organizations maintain control over their data and AI infrastructure. This is particularly critical in the automotive industry, which is experiencing a significant shift towards software-defined vehicles, predictive maintenance, and autonomous systems. The UK’s automotive AI market alone is forecast to expand from $288 million in 2024 to $922 million by 2030, reflecting a compound annual growth rate (CAGR) of 21.7%.
EDB released new global research from May 2025, based on a survey of 190 automotive executives. The study revealed that only 13% of these organizations are thriving with their AI initiatives. These high-performing organizations are realizing five times higher return on investment by building their AI strategies around data sovereignty.
“From track telemetry to in-vehicle intelligence, real-time data processing, supply chain integrations, and new direct-to-customer service and support strategies, agentic and GenAI integration have become critical imperatives in the future of mobility,” said Kevin Dallas, CEO of EDB. “Sovereignty isn’t just technical—it’s strategic, as the research with these executives showed us.”
Built on the open-source Postgres database, the EDB Postgres® AI platform is designed to unify transactional, analytical, and AI workloads. This allows enterprises to manage and activate their data securely, whether on-premises or across cloud environments.
As part of its engagement at Goodwood, EDB is also fostering future innovation through a competition for students in the Future Lab and STEM Lab programs. Students are invited to propose ideas that use data and AI to address real-world challenges, with the winning entry receiving a £2,000 prize and a feature in a national UK newspaper.
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“Significant shifts like this demand new ways to innovate, and who better to ask to help innovate than the next generation of software and systems leaders,” commented Tatum Pollard, VP of Communications and Amplification at EDB. “Postgres has won because of its ability to handle structured and unstructured data in new and creative ways.”
