TLDR: Zoovu, a leading AI search and product discovery platform, has announced the general availability and enhanced capabilities of Zoe, its generative-AI shopping assistant. Designed to revolutionize enterprise e-commerce, Zoe offers personalized, conversational buying experiences, moving beyond traditional chatbots to act as a trusted product expert. This innovation aims to boost conversions and customer satisfaction by integrating seamlessly into the shopping journey.
BOSTON – September 25, 2025 – Zoovu, the pioneering AI search and product discovery platform, today announced the widespread availability and significant enhancements to Zoe, its advanced generative-AI shopping assistant. This strategic move is set to redefine enterprise e-commerce by offering highly personalized and conversational buying experiences, ultimately optimizing sales and customer engagement.
Zoe, built upon Zoovu’s extensive experience managing over 4 million AI-assisted shopping interactions globally, is positioned as a sophisticated generative enterprise technology. Jonathan Taylor, Chief Product Officer at Zoovu, emphasized the market’s need: “Ecommerce teams don’t need yet another chatbot, they need a product expert that can be dropped into key moments and trusted to answer correctly and helpfully.” Zoe addresses this by providing an intelligent assistant that guides shoppers through complex purchasing decisions, mimicking the expertise of an in-store consultant.
Unlike generic chatbots, Zoe is designed to be composable, modular, and natively integrated across the entire shopping journey. This includes product detail pages (PDPs), search results, category pages, and self-service customer portals. This comprehensive integration helps shoppers gain confidence in their purchase decisions, leading to improved buyer conversions. The assistant leverages advanced machine learning and Large Language Models (LLMs) to understand customer preferences, context, and purchase intent in real-time, transforming static shopping experiences into engaging, AI-driven conversations.
The demand for such advanced tools is evident. A 2025 Capgemini study revealed that 58% of shoppers utilize Generative AI tools for product research. Brands and retailers that fail to meet these evolving consumer expectations risk losing market share to more agile competitors. Zoovu’s solution aims to bridge this gap by offering hyper-personalized recommendations and eliminating decision fatigue for consumers.
Zoe has already seen successful deployment by nearly 50 global brands and retailers, including industry giants like Microsoft, Staples, Bosch, and the Euronics group. These early adopters have leveraged Zoe to unlock their product and customer data, build exceptional e-commerce experiences, and drive breakthrough results. Zoovu reports that its AI-powered solutions deliver over 20 million online engagements annually, with conversions up to 10X higher than industry averages, and have shown a 20% increase in engagement rate, 15% increase in PDP click rate, and a 25% increase in conversion rate.
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Headquartered in Boston, Zoovu continues to lead the charge in AI-powered product discovery, helping the world’s largest e-commerce businesses harness customer insights to grow faster, enhance customer satisfaction, and reduce operational costs.
