TLDR: Zeno Group has named Justin D’Onofrio as its new Head of AI, a strategic move to accelerate innovation in technology, data, and creativity. D’Onofrio will oversee a portfolio of AI initiatives, including education, workflow automation, product development, governance, and thought leadership. This appointment aims to scale Zeno’s existing AI offerings and introduce new AI-powered products like GEOfluent and Persona Intelligence.
Zeno Group has announced the appointment of Justin D’Onofrio as its Head of AI, a pivotal move designed to significantly accelerate innovation at the intersection of technology, data, creativity, and client impact. This new leadership role underscores Zeno’s commitment to fostering a culture of experimentation and delivering client-centric solutions. The announcement, made on September 3, 2025, highlights the agency’s strategic focus on leveraging artificial intelligence to drive transformative results.
Prior to joining Zeno, D’Onofrio held the position of Senior Director of Creative Technology at Lippincott, a global branding consultancy. In that role, he was instrumental in developing advanced AI and emerging technology capabilities, and in reimagining digital experiences for prominent financial institutions. His extensive background includes a proven track record of successfully leading large-scale transformation projects across diverse sectors such as healthcare, transportation, and industrial, working with some of the world’s most recognized brands.
In his newly created position at Zeno, D’Onofrio will be responsible for a comprehensive portfolio of AI and innovation initiatives. These initiatives are structured around five distinct strategic pillars: AI Education and Literacy, Workflow Automation and Integration, Product Development, Governance and Ethics, and Thought Leadership.
Thomas Bunn, Zeno Global Chief Impact Officer, commented on the appointment, stating, “For the past two years, we have been incubating and testing several AI initiatives that span culture, communications, and corporate reputation.” He added, “We have rolled out three new products with several more on the way before the year’s end. Justin’s arrival will allow us to scale these offerings and deliver immediate value for clients. His ability to translate emerging technologies will uplevel our work, empower talent, drive efficiencies, and, most importantly, deliver measurable outcomes.”
D’Onofrio, who will be based in New York and report to Bunn, expressed his vision for the role: “I will build on the agency’s foundation of innovation and its signature fearless spirit to cut through the hype and hurdles and drive meaningful and inspiring value for clients. Our work will firmly establish and lead the way on how AI helps clients grow in ways that enhance creativity and deliver lasting results.”
Zeno’s planned suite of AI-powered offerings includes initial products such as GEOfluent and Persona Intelligence. GEOfluent is designed to help brands master their presence in AI search, measuring both visibility and reputation in generative engines. By converting these signals into actionable insights, GEOfluent aims to enhance discoverability, strengthen authority, and protect brand credibility. Persona Intelligence, leveraging Zeno’s decade-long “The Human Project,” is another key offering.
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This appointment signifies Zeno Group’s aggressive push into the AI landscape, aiming to integrate advanced AI capabilities across its services to deliver enhanced value and innovative solutions for its global clientele.
