TLDR: Yuno, a global payment orchestration platform, has launched NOVA, a new suite of AI agents designed to transform payment friction into significant growth opportunities for merchants. NOVA leverages AI-powered customer conversations via phone and WhatsApp to recover up to 75% of failed transactions, addressing issues like declined cards and abandoned checkouts. This innovative solution aims to enhance customer relationships and provide valuable data signals, marking a significant step in the future of AI in payments.
Yuno, a leading global payment orchestration platform, has announced the introduction of NOVA, a groundbreaking suite of AI agents engineered to convert payment friction into substantial growth for businesses. This innovative offering is set to empower merchants to recover an impressive up to 75% of previously failed transactions, a critical challenge in the digital commerce landscape.
NOVA’s core functionality revolves around intelligent, AI-powered customer conversations. These agents proactively engage with customers via various channels, including phone and WhatsApp, to address the root causes of payment failures. The system is designed for intelligent decision-making, selecting the most effective outreach method, generating tailored scripts, and localizing conversations across more than 70 languages. Crucially, NOVA adapts dynamically to customer responses and preferences, ensuring a personalized and effective recovery process.
This new technology directly tackles one of the most persistent and frustrating issues in digital commerce: transactions that fail despite a customer’s intent to purchase. Whether the cause is insufficient funds, a declined card, or a verification error, these failures lead to significant lost revenue and can strain valuable customer relationships. NOVA intervenes in real-time, offering intelligent guidance to ensure purchases are successfully completed, thereby eliminating the unresolved moments that often lead to customer churn.
Integration is seamless, as NOVA operates within a merchant’s existing payment infrastructure through Yuno’s orchestration layer. It complements current retry logic and smart routing strategies, introducing a novel recovery channel that is proactive, personalized, and fully automated.
Simón Martínez, VP of AI at Yuno, emphasized the strategic importance of this launch, stating, “Yuno ensures successful, compliant, and flexible payments for merchants worldwide. As such, failed payments, one of the biggest blind spots in commerce, require thoughtful attention to solve.” He added, “The first AI agent launching as part of NOVA is built specifically to reduce or eliminate failed transactions. This work paves the way for continued value creation for our customers while reinforcing innovation as the backbone of our business. We believe AI will fundamentally reshape the future of payments.”
Beyond merely recovering lost revenue, NOVA also surfaces additional data signals from customer interactions, providing merchants with deeper insights into payment behaviors and preferences. This data can be leveraged to optimize workflows, automate customer support, and further refine payment operations.
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The launch of NOVA signifies Yuno’s commitment to innovation and its vision for an AI-powered future in the payments industry, promising enhanced efficiency and improved customer experiences for businesses globally.
