TLDR: Yatra Online Limited has launched DIYA, an advanced generative AI-powered travel assistant. DIYA offers end-to-end trip planning, instant booking, and post-booking management with multilingual support across over 100 languages, aiming to provide seamless and personalized travel experiences. This launch is part of a broader industry trend where major travel platforms are integrating AI to enhance user journeys.
Yatra Online Limited (Yatra), a prominent online travel company, officially launched its cutting-edge generative AI-powered travel assistant, ‘DIYA’, on August 18, 2025. This innovative solution is designed to revolutionize how travelers plan, book, and manage their journeys, offering an end-to-end experience in over 100 languages.
DIYA stands out from conventional chatbots by integrating comprehensive trip creation, direct booking capabilities, and personalized post-booking support into a single, seamless interface. Travelers can generate entire itineraries, including flight and hotel options, through a single query. The assistant also allows for personalized filters, enabling users to search by specific airlines, price ranges, locations, or other preferences within their conversations. Once plans are finalized, users can proceed to instant bookings without the need to re-enter details, and even manage post-booking tasks such as cancellations or modifications.
Manish Amin, Co-founder & CTO, Yatra Online Limited, emphasized the company’s commitment to leveraging technology for enhanced customer experience. “At Yatra, we are harnessing technology to make travel planning simpler, faster, and more personal,” said Amin. “With DIYA, our AI-powered travel assistant, travellers can plan, book, and manage trips with instant, intuitive, multilingual support, available 24/7. From crafting itineraries and booking journeys to handling last-minute changes in your preferred language, DIYA is built for the way India travels today: fast, personal, and multilingual. It marks a major step forward in our mission to pair innovation with customer-first experience.”
An example of DIYA’s capabilities includes a traveler requesting: “Plan a trip to Prague from Delhi from Sept 10 for 7 days with visits to neighbouring countries, show me only Emirates flights, and hotels under ₹7,000 per night.” DIYA is now live on the Yatra platform, accessible to both logged-in and guest users.
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This launch by Yatra aligns with a growing trend in the global travel industry, where major platforms like Despegar, Skyscanner, Kayak, TripAdvisor, and Traveloka are also introducing or enhancing their own AI-powered travel assistants to provide more seamless and efficient trip experiences.
