TLDR: ViantAI has been recognized as the “Best AI-Powered Advertising Solution” at the 8th annual MarTech Breakthrough Awards, marking the second consecutive year Viant Technology Inc. has received an accolade from the prestigious program. The award highlights ViantAI’s seamless integration of media planning, campaign execution, and AI-driven optimization.
Viant Technology Inc. (NASDAQ: DSP), a leading innovator in Connected TV (CTV) and AI-enhanced programmatic advertising, proudly announced today that its cutting-edge platform, ViantAI, has been named the “Best AI-Powered Advertising Solution” at the 8th annual MarTech Breakthrough Awards. This significant achievement underscores Viant’s commitment to pioneering advancements in digital marketing and marks the company’s second consecutive recognition from the esteemed awards program, which celebrates groundbreaking companies in the global marketing, sales, and ad tech industries.
ViantAI was lauded for its comprehensive and intuitive workflow, which seamlessly unifies media plan creation, campaign execution, AI-powered bid optimization, and robust measurement capabilities. The platform empowers advertisers by allowing them to easily input campaign parameters, enabling ViantAI to autonomously generate and optimize precise media plans, thereby enhancing efficiency and effectiveness in advertising campaigns.
Tim Vanderhook, co-founder and CEO of Viant, emphasized the transformative impact of the platform, stating, “ViantAI does the hard work for marketers—making advertising scalable, accurate, and efficient—while delivering true outcomes to unlock greater return on every media dollar.” This statement highlights the platform’s ability to streamline complex advertising processes and maximize return on investment for marketers.
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The MarTech Breakthrough Awards, known for attracting thousands of nominations from over 15 countries in 2025, are dedicated to recognizing excellence across the entire MarTech spectrum. Viant’s consistent recognition, including its previous win as “Best Demand-Side Platform (DSP)” in 2024, solidifies its position as a frontrunner in the evolving landscape of intelligent advertising solutions. ViantAI’s innovative approach to autonomous media planning and real-time AI-driven execution is setting new benchmarks for precision and efficiency in the advertising industry.
